iWorld
Animeta’s creator program skyrockets: 110 creators, 220 million subs, three billion views
Mumbai: Animeta, the pioneering creator tech company has successfully onboarded over 110 YouTubers hailing from various niches. The creator tech company’s reach now spans a staggering 110 Billion cumulative reach, with an impressive audience of 220 Million subscribers and generating a staggering three Billion monthly views.
Last quarter, Animeta has driven immense growth for its Youtubers. The cumulative growth of subscribers stood at 53 per cent, the revenue increased by 25 per cent and total views jumped up by 44 per cent.
Animeta has strategically diversified its presence across ten creator categories, catering to a diverse range of interests including travel, vlogging, beauty, fashion, lifestyle, cooking, automotive, entertainment, gaming, comedy, tech, and education/infotainment. This strategic diversification solidifies Animeta’s stronghold in the creator industry, having its presence in almost all creator categories.
Among the top-tier YouTubers on the Animeta roster are the famous SIT, FoodieWe, Chotu Ki Super Comedy, Ajay Chopra, Sobit Tamang, Kanika Rana Vlogs, Himbus, Neetu Bisht, Poonam Bisht, Rohan Travel Stories, Sarpmitra Akash Jadhav, Kaal YT, NSB Pictures, Shilpa Chaudary, Distance Between, Shape Up Your Life, Vivek Verma Shorts.
Animeta Potnis CEO Devdatta said, “Our mission at Animeta is to further the vision of democratization which YouTube has had for the Creator Economy and make it even more accessible for smaller, even regional creators such that more and more individual creators can take benefit and grow their content business, in a sustained & consistent manner; with the Animeta Creator Partnership program.”
Animeta has made significant strides in establishing a formidable presence in key Indian regional languages including Telugu, Tamil, Marathi, Bengali, Kannada, Gujarati, and Rajasthani among others. Notable regional YouTubers on the roster include Lapang Raja, PVS Gaming, Ride with VJ, Pandu Gang, Itsuch, Crazy Foody Ranjita, Sujay Priyanka, Hari Scar, Suvedha, Simply Swadhist, Orange Tree Entertainment, and Tanu Swayam Aduge.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
