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Anime Icons Natsuki Hanae and Yuma Takahashi Enthrall Demon Slayer fans in Mumbai
Mumbai: Indian anime fans witnessed an exhilarating day in the exciting world of Demon Slayer. Natsuki Hanae, the voice of Tanjiro, and Yuma Takahashi, the producer of Demon Slayer from Aniplex, came from Japan to meet and greet eager fans in India for the first time.
The highlight of the festivities was undoubtedly the panel discussion organised by Crunchyroll at Mumbai Comic Con, where fans gained invaluable insights into the inner workings of their beloved anime series Demon Slayer. There was also a surprise video participation from Takahiro Sakurai, who plays Giyu Tomioka from Yokohama in Tokyo, adding to the fans’ excitement.
But the fun didn’t stop there, Crunchyroll organised a super special fan meet and greet with Natsuki Hanae and Yuma Takahashi attended by 150 Demon Slayer fans. The meet and greet was followed by the screening of the movie Demon Slayer: Kimetsu no Yaiba -To the Hashira Training, which was released recently.
Natsuki Hanae and Yuma Takahashi were genuinely delighted by the overwhelming fan love for Demon Slayer and anime in India. Witnessing the admiration for their work only deepened the connection between Indian fans and the creators behind their favourite anime, making the experience all the more memorable and special for all.
The new season of the series, Demon Slayer: Kimetsu no Yaiba Hashira Training Arc, will be premiering on Crunchyroll in India starting May 12, 2024. The new season will also be produced and dubbed in Hindi, Tamil, and Telugu in the near future.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
