iWorld
Amit Bhandari joins Planet Marathi
KOLKATA: Just a few months ago, Planet Marathi announced the first-ever Marathi OTT platform that will curate exclusive Marathi content across various genres for the global Marathi audience. This announcement caused quite a stir in the Marathi film world. Ever since the big news, quite a few names are getting associated with the brand. The most recent name to join the bandwagon of entertainment changemakers is Amit Bhandari.
Bhandari, who was the assistant vice president at Sony Marathi and also being a popular media personality, who has several accolades in the entertainment industry. He will now start the second inning of his career with Planet Marathi.
Bhandari’s collaboration with Planet Marathi brings great synergy as both the names are renowned for their path-breaking work in the entertainment industry. Akshay Bardapurkar, head and founder, Planet Marathi, created this brand back in 2017 and eventually made his way into film production. Amit Bhandari’s association with Planet Marathi promises that the caliber entertainment will see a peak.
Bhandari will be managing the front of Planet Marathi film production, Planet Marathi OTT, and Planet Marathi Talent. While talking about this new chapter in his career, he says, “Today the audience is sensitive when it comes to the content they consume. Planet Marathi OTT recognizes these nuances and is committed to transforming the way Marathi content gets distributed, broadcasted, and the way users experience it. “म मानाचा, म मराठीचा” is the tagline of Planet Marathi OTT. I would love to contribute to Akshay’s vision and give Marathi content the long-overdue recognition it deserves on a global level. My goal is to enable the creation of meaningful content that moves people and promises value in entertainment." Amit also expressed his inclination towards meeting the pace of the fast-evolving talent-management and film production industry with Planet Marathi’s skilled team.
Bardapurkar expressed his exuberance saying, “We have always believed in the pursuit of excellence. It is only with the right talent and a strong vision, that achieving excellence is possible. Amit has demonstrated his innovation and forward-thinking with Yuva Sakal, Mumbai Times, Star Majha (ABP Majha), and Sony Marathi. The expertise he brings to Planet Marathi along with the decades of experience in Marathi and Hindi entertainment, Amit will only add value to Planet Marathi.”
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
