iWorld
Amazon to launch linear TV channel for Prime Video members in Germany
MUMBAI: Traditional television is far from dead as Amazon makes a decisive move into linear broadcasting with the launch of a new TV channel called Prime, exclusively for its Prime Video subscribers in Germany and Austria.
Set to debut on 17 April 2025, the channel represents Amazon’s strategic push to bridge the gap between conventional television and streaming services, according to Christoph Schneider, country director of Prime Video Deutschland.
Speaking to German industry publication DWDL, Schneider explained the channel would serve as “an easy entry point into our Prime Video universe” for viewers who prefer the curated experience of traditional television rather than navigating through extensive on-demand libraries.
The programming schedule will feature Prime Video originals including Reacher, The Lord of the Rings: The Rings of Power and Fallout, alongside live sports coverage of the UEFA Champions League for German viewers and Wimbledon tennis for both German and Austrian audiences.
Prime will maintain a distinct advantage over traditional television by featuring “shorter and less frequent” commercial breaks, whilst still adopting familiar TV-style advertising models that will be open to standard industry measurement.
The channel will launch with the premiere of the first two episodes of comedy series LOL: Last One Laughing at 20:15 CEST on its opening night, marking Amazon’s latest effort to enhance its comprehensive streaming ecosystem that already encompasses subscription, ad-supported and transactional video-on-demand services.
(MAIN PICTURE COURTESY: KANTAR)
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
