iWorld
Amazon seals Rajini film deal; dares Netflix, hikes sellers’ commissions
MUMBAI: Amazon India has signed a content agreement with the Tamil Nadu-based V Creations. The alliance has been negotiated at a time when Amazon is all set to launch Prime Video India, competing with Netflix streaming and Star India’s Hotstar.
Amazon is bringing the cheapest VOD subscription service in India with Amazon Prime, which comes with a complementary Amazon Prime Video subscription.
Amazon has been focusing on the two most popular categories in India, that is, sports and of course Bollywood, Mint reported. With this alliance, Prime would have exclusive subscription streaming rights for two of Tamil Nadu’s highest grossing films — Rajnikanth’s Kabali and Theri, a crime drama released earlier this year. Amazon India recently launched its global Prime membership programme, offering fastest product deliveries for an initial fixed price of Rs 499 a year.
The largest global online retailer Amazon has signed the long-term content partnership with the film production company V Creations when the former is gearing up for launching of its Prime online television service in India which is dubbed as a leading market for entertainment.
In the UK and the US, Amazon Prime Video is available for $8.99 a month. Now, it is bringing the same service in India for as low as $15 a year. This significantly dents Netflix India regardless of content availability since the subscription price difference is vast.
As part of its localization efforts, Amazon has been signing content rights in India. Recently, it teamed up with Karan Johar’s Dharma Productions.
Amazon meanwhile has hiked the sellers’ commission in categories such as electronics, while reducing it in others such as large appliances, after a festive season confrontation with its competitor Flipkart. Amazon at present has over 120,000 sellers on its platform in India.
Amazon, Snapdeal and Flipkart operate as marketplaces charging fees and other charges for connecting customers with third-party sellers.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
