e-commerce
Amazon scaling up investment for Indian marketplace biz
MUMBAI: E-commerce giant Amazon has invested additional Rs 2,700 crore for its Indian marketplace unit at a time when it continues to battle its local rival Flipkart along with investing about Rs 100 crore for food retail business in India, according to a report from Mint.
According to the regulatory documents filed with the Registrar of Companies sourced by Paper .vc, the marketplace arm of Amazon India , Amazon Seller Services, received the funds earlier this month. Now its total investment in India stands roughly at $4 billion. The company has been spending all its cash on building massive warehouses, a large logistics unit, marketing, discounts and increasing product assortment.
Earlier the online retailer pledged to invest at least $5 billion in India along with allocating an additional $500 million to build its food retail business. Back in June 2016, Amazon Inc CEO Jeff Bezos committed an additional $3 billion after fulfilling the initial target of $2billion made in 2014. The Indian market holds high importance for Amazon Inc’s international expansion.
The report also says that earlier Amazon India chief Amit Agarwal indicated that the company will invest as much as necessary to conquer the Indian market. Flipkart is also leaving no stone unturned, especially on the back of the deal with deep-pocked Walmart. Both the companies are focusing on sales growth rather than cutting losses.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
