iWorld
Amazon Prime Video launches Hindi UI
MUMBAI: Amazon Prime Video has taken localisation to a higher level by adding support for a Hindi user interface, including search, navigation and customer support in Hindi on the Prime Video app and on PrimeVideo.com. Moreover, a large selection of Prime Video’s content can be watched with Hindi show descriptions and Hindi subtitles.
Prime members, whose choice of language is Hindi, can now discover and enjoy Prime Video’s collection of entertainment content in their preferred language. Prime Original series like Comicstaan, Inside Edge, and the upcoming much awaited Mirzapur, Bollywood blockbusters such as Padmaavat, Raazi and Race 3 will have show-titles and show descriptions in Hindi.
The facility is not limited to Indian content only. Hollywood hits like Justice League, Baywatch and Passengers can be watched with dubbing in Hindi or subtitles in Devanagari script. Viewers can also manage their account information, payments, add to their watch-list, and receive customer support in the language.
“As Prime Video’s customer base expands across India, we believe it becomes important to not just offer content in local languages, but to also give customers the option to access the Prime Video app and website in their language of choice. At Amazon, we are continuously customising our offering based on the needs of the customer; we are delighted to make Prime Video available in Hindi, with functionalities such us search, navigation and browsing, so that a large base of our audience has an even more engaging experience on our service,” Amazon Prime Video India business director and head Gaurav Gandhi said.
“We will continue to invest in localisation initiatives, adding more titles with Hindi subtitles or dubbing, and evolving the product experience for Prime members in India, enabling them to watch their favorite movies and TV shows at a time, on the device and in the language of their choice. Our efforts of localization will continue with a Tamil and Telugu user interface for customers which we will offer very soon,” he added.
The video streaming service has content available in six Indian languages. The new move clearly indicates how Amazon Prime Video is targeting to penetrate mass audience unlike its international rival Netflix.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
