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Amazon Prime Video launches Hindi UI
MUMBAI: Amazon Prime Video has taken localisation to a higher level by adding support for a Hindi user interface, including search, navigation and customer support in Hindi on the Prime Video app and on PrimeVideo.com. Moreover, a large selection of Prime Video’s content can be watched with Hindi show descriptions and Hindi subtitles.
Prime members, whose choice of language is Hindi, can now discover and enjoy Prime Video’s collection of entertainment content in their preferred language. Prime Original series like Comicstaan, Inside Edge, and the upcoming much awaited Mirzapur, Bollywood blockbusters such as Padmaavat, Raazi and Race 3 will have show-titles and show descriptions in Hindi.
The facility is not limited to Indian content only. Hollywood hits like Justice League, Baywatch and Passengers can be watched with dubbing in Hindi or subtitles in Devanagari script. Viewers can also manage their account information, payments, add to their watch-list, and receive customer support in the language.
“As Prime Video’s customer base expands across India, we believe it becomes important to not just offer content in local languages, but to also give customers the option to access the Prime Video app and website in their language of choice. At Amazon, we are continuously customising our offering based on the needs of the customer; we are delighted to make Prime Video available in Hindi, with functionalities such us search, navigation and browsing, so that a large base of our audience has an even more engaging experience on our service,” Amazon Prime Video India business director and head Gaurav Gandhi said.
“We will continue to invest in localisation initiatives, adding more titles with Hindi subtitles or dubbing, and evolving the product experience for Prime members in India, enabling them to watch their favorite movies and TV shows at a time, on the device and in the language of their choice. Our efforts of localization will continue with a Tamil and Telugu user interface for customers which we will offer very soon,” he added.
The video streaming service has content available in six Indian languages. The new move clearly indicates how Amazon Prime Video is targeting to penetrate mass audience unlike its international rival Netflix.
iWorld
Leonid Radvinsky, the man who made OnlyFans a $5.5bn empire, dies at 43
The Ukrainian-American entrepreneur transformed a niche subscription site into a $5.5bn cultural force, then kept almost entirely out of sight
LONDON: He owned one of the most talked-about platforms on the internet and almost nobody knew his name. Leonid Radvinsky, the billionaire majority owner of OnlyFans, died on Monday after a prolonged battle with cancer. He was 43. The London-based company confirmed his death in a statement, saying he had “passed away peacefully.” His family has requested privacy.
Radvinsky was not OnlyFans’ founder. That distinction belongs to British entrepreneur Tim Stokely, who launched the subscription platform in 2016. But it was Radvinsky who turned it into a money machine. In 2018 he acquired Fenix International Ltd, OnlyFans’ parent company, becoming its director and majority shareholder. What he inherited was a modest content platform. What he left behind was a global phenomenon, valued at roughly $5.5bn including debt, according to a Reuters report in January citing talks with investment firm Architect Capital over a potential majority stake sale.
Born in the Ukrainian port city of Odesa, Radvinsky moved to Chicago as a child and most recently lived in Florida. Long before OnlyFans, he had built businesses in the adult internet sector, including the live cam site MyFreeCams, and founded a venture capital firm focused on technology in 2009. He knew the terrain.
His masterstroke was timing, or rather, recognising what the pandemic would do. When Covid-19 lockdowns drove millions of people indoors and online in 2020, OnlyFans was ready. Creators poured onto the platform. Subscribers followed. The model, which allowed creators to charge users directly for content, much of it adult-oriented, became a template for the broader creator economy. OnlyFans did not merely survive the pandemic; it became one of its defining commercial stories.
Despite presiding over all of this, Radvinsky maintained a near-total public silence. He rarely gave interviews. His illness was never disclosed. OnlyFans said he had supported several philanthropic projects, including donations to the Memorial Sloan Kettering Cancer Center, open-source initiatives and the West Suburban Humane Society. A Wall Street Journal report noted that he and his wife supported a $23m grant programme for cancer research through a gastrointestinal research foundation in 2024, a detail that now carries a particular weight.
His death lands at an uncomfortable moment for the platform he shaped. OnlyFans faces growing scrutiny from regulators and policymakers on both sides of the Atlantic, even as it continues to redefine how content creators make money online. The sale talks with Architect Capital add another layer of uncertainty. Radvinsky built something vast, then quietly stepped back from view. The question now is who steers it next, and whether anyone can do so with quite the same invisible grip.
