iWorld
Amazon MX Player-Shikhar Dhawan form a superhit jodi for free entertainment
MUMBAI: Entertainment just got a lot more exciting!
Amazon MX Player, fresh off Amazon’s acquisition of its key assets, is out to prove that it’s not just another streaming service—it’s the free entertainment revolution India’s been waiting for.
And how does it plan to do that? By launching a hilarious new campaign starring cricketer Shikhar Dhawan and social media sensation Orry, the ultimate “Superhit Jodi” redefining OTT coolness.
Amazon MX Player’s latest campaign screams one thing: free entertainment, no strings attached. Amazon MX Player, head of marketing, product & tech Aruna Daryanani shared, “Our vision is to bring premium-quality content to every Indian without any cost. The ‘Shikhar x Orry’ campaign highlights this promise with a dash of humour and a whole lot of fun. Whether it’s cricket, comedy, or content, Amazon MX Player is here to deliver on all fronts!”
Can we take a moment to appreciate the brilliance of this dynamic duo? Pairing Dhawan’s effortless cool with Orry’s hilarious charm is nothing short of genius.
Dhawan summed up his excitement, saying, “Entertainment, like cricket, unites people. Collaborating with Amazon MX Player was a joyride. The ‘Shikhar x Orry’ campaign perfectly reflects the fun and inclusivity of this platform. Amazon MX Player is raising the bar in free entertainment, and I’m thrilled to be a part of it.”
Orry chimed in, adding his signature flair, “Shooting this campaign was pure fun! Pairing with Shikhar brought all the ‘jodi vibes.’ Amazon MX Player’s commitment to providing free, top-notch content makes it a game-changer. Can’t wait for audiences to experience this fresh, fun concept!”
What makes Amazon MX Player the real MVP?
1 No T&C, Just Free: Forget subscriptions. Amazon MX Player is 100% free.
2 Content Galore: From international hits to new originals and Bollywood classics, they’ve got it all.
3 Accessibility: Available on mobile apps, Connected TVs, Amazon Shopping, Prime Video, and Fire TV.
4 Genre Wonderland: Romance, drama, thrillers, action—you name it, they stream it.
With such a massive library, the “Watch Free, No T&C” promise ensures everyone gets to enjoy the magic of OTT without breaking the bank.
This isn’t just about free content. It’s about a platform that genuinely understands its audience. From cricket fans to meme creators, Amazon MX Player is all set to connect with millions. Plus, who doesn’t want to laugh along with Shikhar and Orry?
Amazon MX Player has you covered (for free). Ready to binge?
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
