iWorld
Amazon Music set for Valentine’s Day with shades of love playlists
Mumbai: It’s the season of love, and Amazon Music just knows exactly how to kickstart Valentine’s month. Being one of India’s leading music streaming services, Amazon Music is all set to share a few shades of love with its listeners. From old-school Bollywood to contemporary Hip-Hop, Amazon Music’s Valentine’s playlists cover all moods and genres that you could ask for with the following playlists.
For all the die-hard romantics and the hopelessly new-in-love, this playlist is a perfect mix of all things you loved in the past and now. From your favorite International Pop hits to regional duets, this playlist is being offered in a variety of languages including Hindi, Tamil, Telugu, Malayalam, Punjabi, Kannada, Marathi and Bengali.
Enjoy the finest love songs ever created with this perfectly crafted Valentine’s playlist featuring the top 100 romance tracks in Hindi, Tamil, Telugu, Kannada and Malayalam.
This one is for all the indie lovers. You can now groove to your favorite love tunes from Independent artists you love, follow or discovered, with this Valentine’s special edition of the Indie Love playlist, featuring some of the best romance music from Independent artists across regions .
The Senti Wala Pyaar playlist makes for the perfect pick for all the emotional ones there who like to feel those intense emotions through music. Snuggle up with your partner or unwind with your headphones and embark on this emotional journey of love.
The New in Love playlist, available in Hindi, Tamil, and Telugu, features the newest love tunes that you can groove to, listen to on a date night or unwind with, this Valentine’s month.
Here are 10 chart-topping romantic songs recommended by Amazon Music Experts that you can listen to with your loved one this Valentine’s Day.
- Chaleya – Jawan
- Heeriye – Arijit Singh/Jasleen Royal
- O Maahi – Dunki
- Tum Kya Mile – Rocky aur Rani ki Prem Kahani
- Satranga – Animal
- Lover (Remix) – Taylor Swift and Shawn Mendes
- Standing Next to You – Jung Kook
- Apa Fer Milaange – Savi Kalhon
- Kinni Kinni – Diljit Dosanjh
- Anbenum – Leo
You can listen to these playlists with your bae/ loved one this valentine’s day here.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
