iWorld
Amazon miniTV’s Hustlers: Jugaad Ka Khel inspires real-life ‘Hustlers’ to share their success stories
Mumbai: Amazon miniTV, Amazon’s free video streaming service, has been making great strides in the streaming industry with its robust content library. From spine-tingling thrillers to heartwarming romances, the streaming service has something to suit the liking of everyone. Hustlers: Jugaad Ka Khel, the latest addition to the service, has been reveling in a ton of love and admiration ever since its release on Amazon miniTV. Starring Vishal Vashishtha, Samir Kochhar, Maharshi Dave, Anjali Barot, and Anurag Arora in key roles, Hustlers: Jugaad Ka Khel has created waves of inspiration amongst the nation’s youth. It has also garnered excellent reviews from audiences, earning an impressive rating of 8.2/10 on IMDb.
Striking the right chord with the viewers, this entrepreneurial drama series captures the journey of Sanjay Sharma, the black sheep of a middle-class family, who is triggered by constant comparison and competition at home. Through his determination, Sanjay, mostly referred to as “Manoj ka chota bhai,” gets through the Indian Institute of Engineering, Bombay (IIE) and becomes a phenomenal start-up disruptor in true Indian “hustler” style. The series has not only inspired the youth of the country but has also encouraged them to share some success stories that have inspired them, with the streaming service. To celebrate these real-life ‘Hustlers’, Amazon miniTV curated special posters as an ode that define their inspiring stories.
Expressing his gratitude towards these hustlers, Amazon miniTV head of content Amogh Dusad shared, “We feel honored to have received such immense love and support from viewers for our latest entrepreneurial drama, Hustlers: Jugaad Ka Khel. We, at Amazon miniTV, always strive to create relatable and entertaining content that resonates with our audience. With Hustlers, we are glad to have made a difference in the lives of as many as possible. We are all hustling in life in our way, and seeing people not giving up on their dreams and keep going at them is commendable. We believe Hustlers: Jugaad Ka Khel is a story of determination, and we are glad it is inspiring people, as it should.”
Produced by Rainshine Entertainment, Hustlers: Jugaad Ka Khel is streaming exclusively on Amazon miniTV.
iWorld
Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
