iWorld
Amazon miniTV unveils Yeh Meri Family season four trailer
Mumbai: Amazon miniTV has unveiled the official trailer for the much awaited fourth season of Yeh Meri Family, powered by Mamaearth. Premiering on 16 August, the brand-new season will transport us back to the nostalgic 90s, a time of innocent joys, heartfelt connections, and unbreakable family bonds. Set in the monsoon of 1995, season four continues to explore the everyday adventures of the Awasthi family, while capturing the playful and heartfelt relationship between siblings Rishi and Ritika. Produced by TVF, the new season marks the return of the fan-favourite cast, including Hetal Gada, Anngad Raaj, Rajesh Kumar, and Juhi Parmar in their beloved roles.
The trailer provides a preview of the new season, highlighting family togetherness alongside various challenges, including Rishi’s antics and Ritika’s teenage struggles. It features nostalgic scenes such as dancing in the rain and making paper boats, reflecting the simple pleasures of childhood. Season four emphasizes the bond between Rishi and Ritika through their playful pranks and strong connection, showing how their relationship endures through various situations. The new season, with its focus on family moments, pays tribute to the 90s and reconnects viewers with childhood memories.
Expressing her delight of returning in the fourth season, Juhi Parmar shared, “Neerja has been loved so much and I feel so grateful that I have had a character that takes us down nostalgia lanes as my debut to OTT. People have loved the simplicity of Neerja and as strict as she is on the outside, there’s a softness to her which every mother and woman in our country can relate to. I’m glad that with Yeh Meri Family we are being able to reconnect with our audience on the simple joys of life that used to exist once upon a time and I’m looking forward to all of us entertaining our audience again with another season full of lots of ups and downs, laughter, emotions and so much more.”
Amazon miniTV head of content Amogh Dusad shared, “Yeh Meri Family has gone on to become an integral part of our content offering and we’re proud to present the fourth season on Amazon miniTV. The authentic portrayal of the 90s family life is endearing and relatable for audiences across India. This season promises to be a delightful continuation of the beloved series, and we can’t wait for our audience to experience the magic of the 90s, once again with the Awasthis.”
“Yeh Meri Family continues to capture the heart of what it means to be part of a family, with its authentic portrayal of love, laughter, and life’s simple moments. Season 4, set in the nostalgic monsoon of the 90s, delves deeper into these timeless connections and celebrations, bringing back cherished memories for our viewers. We are excited to partner with Amazon miniTV to share these touching stories and offer a heartfelt tribute to the era that shaped so many of our lives,” added TVF president Vijay Koshy.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
