iWorld
Amazon miniTV makes history with unprecedented ‘Slum Golf’ poster launch
Mumbai – Amazon miniTV – Amazon’s free video streaming service much-awaited sports drama series, Slum Golf, is creating a rampant buzz among the viewers by revealing a 35000 sq. ft poster right in the heart of Chembur where the ‘Slum Golf’ phenomenon began that has been spoken in the international circuit as well. Inspired from true stories, Slum Golf features Sharad Kelkar, Mayur More and Arjan Aujla in pivotal roles.
With this one-of-a-kind poster reveal, a large part of the slum was taken over to mark the launch of this riveting drama about dreaming big in life and the passion to achieve those dreams. This endeavor is the first of its kind by an OTT platform, Amazon miniTV created history with this singular largest branding done in the slums till now. Slum Golf has been building eagerness amongst the audience and striking the hearts of viewers with an innovative approach. The series follows the journey of a young passionate boy Pawan who aspires to be a pro-golfer while he comes from the slums nearby without the means to achieve his dreams, the series is streaming exclusively on Amazon miniTV for free.
Created by Temple Bells Films and directed by Sujay Dahake, Slum Golf is streaming exclusively on Amazon miniTV.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
