iWorld
Doctors premieres 27 December on JioCinema; Trailer out now!
MUMBAI: In the heart of a bustling hospital, where lives hang by a thread and every second pulses with tension, heroes walk among us—silent, resilient, and often unpraised.
Doctors, the unsung gods in scrubs, juggle life and death daily, their world a chaotic mix of hope, heartbreak, and unrelenting pressure.
But what happens when their own lives spiral into turmoil?
JioCinema is closing the year with a bang, bringing audiences Doctors—an electrifying medical drama packed with love, revenge, and redemption. Directed by Sahir Raza and premiering on 27 December, and with a powerhouse cast led by Sharad Kelkar, Harleen Sethi, Aamir Ali, Viraf Patell, and Vivaan Shah, Doctors promises a rollercoaster of emotions, high-stakes drama, and binge-worthy intensity that’s perfect for the holiday season.
Prepare to witness life, love, and betrayal play out against the backdrop of life-saving miracles—because sometimes, even gods bleed.
Produced by Jyoti Deshpande (Jio Studios) and Alchemy Films Pvt Ltd, the story follows Dr Nitiya Vasu (Harleen Sethi), a fiercely determined resident who enters the Elizabeth Blackwell Medical Centre with a hidden agenda. Her mission: retribution against her mentor, Dr Ishaan Ahuja (Sharad Kelkar), a renowned neurosurgeon she believes sabotaged her brother’s career. However, as their worlds collide within the intense pressures of the medical field, Nitiya begins to uncover truths that challenge her motives and awaken unexpected emotions.
Sharad Kelkar on Dr Ishaan Ahuja, “Playing Dr Ishaan Ahuja has been an incredible journey. He’s a deeply layered character, shaped by his past but unwavering in his dedication to his work. Preparing for this role took me beyond acting workshops—I spent hours shadowing real doctors to grasp their struggles and emotions. Doctors is a story that will resonate with anyone who appreciates resilience and human connection.”
Harleen Sethi on Dr Nitiya Vasu, “Dr Nitiya Vasu’s character pushed me to explore emotional depths I hadn’t tapped into before. Preparing for her journey wasn’t just about medical jargon—it was about channelling her pain, passion, and purpose. Navigating her dilemmas within the world of medicine was both challenging and rewarding.”
Aamir Ali on the show’s emotional impact, said, “Doctors opened my eyes to the dedication and humanity that define the medical profession. It’s a powerful show for the holiday season—perfect for family viewing. I can’t wait to hear what the audience thinks about this heartfelt story.”
Get ready to witness the emotional rollercoaster of Doctors—a story where love and revenge collide—streaming 27 December exclusively on JioCinema.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
