iWorld
Amazon miniTV announces new series ‘Amber Girls School’
Mumbai: Amazon miniTV is all set to take audiences on a journey of sisterhood, self-discovery, and the complexities of teenage life with its upcoming series, ‘Amber Girls School’. The streaming service has announced the coming-of-age teen drama series by unveiling its gripping trailer, which offers a glimpse into the world of Amber Girls School (AGS), an all-girls institution that focuses on grooming ‘Sanskari’ young women, where tradition clashes with the desire for freedom. The upcoming series is certain to captivate the audience with its hard-hitting narrative, compelling characters, and authentic portrayal of teenage struggles. Produced by Reliance Entertainment Studios and directed by Rajlaxmi Ratan Seth, it features Celesti Bairagey, Kajol Chugh, Adrija Sinha, Ishika Gagneja, Harsh Khurana, and Shruti Panwar in pivotal roles. This series is helmed by the acclaimed writer Garima Pura Patiyaalvi, known for her exceptional work in the 2022 Oscar-winning documentary ‘Elephant Whisperers’.
The trailer follows the story of Ojaswini, a 15-year-old sincere and sanskari girl, who is amongst the most promising students of her grade. In pursuit of her dream to be the Vice Head Girl of her school, she maintains discipline and focus until teenage rebellion and desires come to the fore. The conflict between exploring all things ‘grown up’ and dealing with the financial crisis her family is going through puts Ojaswini in sheer confusion as she navigates through the challenges of teenage life. As the school’s strict rules clash with her desire for individuality and freedom, it will be interesting to witness how Ojaswini paves her way through the obstacles that arise in her journey.
“We are delighted to add yet another engrossing story to our content library, which exemplifies the quality and diversity of content that we offer to our audience. Amber Girls School beautifully captures the essence of teenage, portraying the complexities of identity, rebellion, and friendship in a compelling narrative.” shared Amazon miniTV head of content Amogh Dusad.
“We are pleased to bring ‘Amber Girls School’ to the viewers on 1 May,” said Reliance Entertainment producer Sweta Agnihotri. “It’s a story that reflects the universal struggles of adolescence, and with the talented cast and crew, we are confident that the series will leave a lasting impact.”
Celesti Bairagey, who plays the character of Ojaswini, shared her thoughts, saying, “I am incredibly honored to be a part of Amber Girls School and bring the character of Ojaswini to life in this teen drama. This series is a powerful exploration of the teenage experience, and Ojaswini’s journey of independence and self-discovery is one that, I believe, will resonate with each viewer. Working alongside such a talented cast and crew has been an unforgettable experience, and I am excited for audiences to join us on this adventurous yet relatable ride.”
Amber Girls School will premiere on 1 May 2024, exclusively on Amazon miniTV for free within Amazon’s shopping app, on Prime Video, Fire TV, Smart TVs, or download the app from Play Store.
Gaming
India’s broadcasters say no to Fifa World Cup 2026
Fifa has slashed its asking price by 65 per cent but India’s broadcasters are still not buying
MUMBAI: The world’s biggest sporting event cannot find a single taker in the world’s most sports-mad nation. Fifa’s television rights for the 2026 World Cup remain unsold in India, and the clock is ticking loudly.
To shift the property, world football’s governing body has already swallowed hard and cut its asking price from $100m to $35m, bundling in the 2030 edition as a sweetener. It has not worked. Indian broadcasters have looked at the offer, done the sums and quietly walked away.
The reasons are brutally simple. The 2026 tournament, co-hosted by the United States, Canada and Mexico, kicks off in a time zone that turns India’s primetime into a graveyard shift. Most matches will air between midnight and 7am IST, a scheduling catastrophe for advertisers chasing mass reach. The 2022 Qatar edition was a gift by comparison, with matches dropping neatly into Indian evenings. North America offers no such luxury.
The market itself has also changed beyond recognition. The merger of Star India and Viacom18 into JioStar has gutted the competitive tension that once sent sports rights prices soaring. Where rival bidders once slugged it out, there is now a single dominant buyer, and it is in no hurry. JioStar has valued the rights at roughly $25m, a full $10m below Fifa’s already-discounted floor price. That gap has so far proved unbridgeable.
Broadcasters are also nursing a ferocious cricket hangover. Between 2022 and 2023, Indian media houses committed well over $10bn to cricket rights alone, covering IPL, ICC events and BCCI domestic fixtures combined. After a binge of that scale, appetite for a football package that delivers a fraction of the ratings, in the dead of night, is close to zero.
The economics of football broadcasting make the maths even harder. Cricket, with its natural breaks every few overs, is an advertiser’s paradise. Football offers a 15-minute halftime and precious little else. Recovering a nine-figure rights fee from a single half-hour ad window is a stretch at the best of times. These are not the best of times: the Indian government’s tightening grip on real-money gaming and gambling advertising has vaporised a category that once underwrote the economics of big sporting events.
Nor is the World Cup an anomaly. Indian Super League valuations have cratered. English Premier League rights have softened across successive cycles. The cooling of football as a broadcast commodity in India is structural, not cyclical.
With the tournament opening on 11th June, Fifa is running out of road. It may yet blink and meet JioStar at $25m. Or it may go direct, streaming the entire tournament on its own platform, Fifa+, or cutting a digital deal with YouTube, and hoping that a generation of Indian football fans finds its way there without a broadcaster to guide them.
Either way, the beautiful game’s Indian chapter is looking decidedly ugly.
