iWorld
Amazon India launches free video streaming service – miniTV
New Delhi: In a global first for Amazon, one of the country’s largest online store, Amazon.in on Saturday announced the launch of a free, ad-supported video streaming service, miniTV which is available within the Amazon shopping app.
miniTV has professionally created and curated content across web series, comedy shows, tech news, food, beauty, fashion, and more, the company announced on its blog on Saturday.
The list includes leading studios such as – TVF, Pocket Aces, and leading comedians – Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta, and Nishant Tanwar. Viewers will be informed on the latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Food lovers can enjoy content from Kabita’s Kitchen, Cook with Nisha, and Gobble. In the coming months, miniTV plans to add many newer and exclusive videos.
With this launch, Amazon has two video entertainment offerings – miniTV and Prime Video. miniTV is completely free and does not require a separate app. Prime Video requires a Prime subscription and offers a collection of award-winning Amazon Originals, latest movies, and TV shows, in English and 9 Indian languages. Viewers can access Prime Video on the app or stream it on their smart TVs.
With the launch of miniTV, Amazon.in has stepped up its reach as a shopping app that offers customers a one-stop center to shop from millions of products, make payments and watch free entertainment videos.
miniTV is available on Amazon’s shopping app for Android phones. It will also be extended to iOS app and mobile web over the coming months.
iWorld
Instagram Edits marks one year with 130 plus new features
Launched April 22, 2025, app adds teleprompter, ideas hub, weekly updates
MUMBAI: From rough cuts to smart edits, Instagram’s in-house creator tool has quietly been polishing its own story, one feature at a time. Instagram Edits, launched on April 22, 2025, has completed a year in the market with more than 130 features added since debut, reflecting a steady push to evolve into an all-in-one content creation platform.
Developed by Meta in collaboration with creators, the app was initially rolled out with a basic toolkit, with product development continuing post-launch through weekly updates shaped by user feedback. According to Brett Westervelt, who leads the Edits team, the approach has been iterative build, test, refine, repeat.
Over the past 12 months, the platform has focused on simplifying core editing tasks such as trimming, captioning, and audio-visual adjustments. Among the additions is an in-app teleprompter, designed to help users record content more seamlessly, alongside tools for script reading and voiceovers.
But Edits is no longer just about cutting clips. The app has expanded into the ideation phase with an “Ideas” hub, allowing users to store references such as saved reels, audio clips, and notes. It also offers personalised recommendations, comment insights, and automated prompts to help creators plan content more efficiently.
On the community front, the platform has introduced creator-led templates and educational tools, enabling users to explore and adapt project files to learn editing techniques. The next phase is expected to deepen this ecosystem, with more advanced templates and collaborative sharing features in the pipeline.
Looking ahead, Meta plans to roll out enhancements including bilingual captioning, advanced colour grading, and speed control tools, alongside greater customisation options that allow users to tailor workflows and interface layouts.
As short-form video continues to dominate digital consumption, Edits appears to be positioning itself not just as a tool, but as a creator companion, one that’s learning, quite literally, on the job.
