e-commerce
Amazon Ads taps Akila Jayaraman to tighten agency and brand ties
NEW DELHI: Amazon Ads India has hired Akila Jayaraman as head, agency partnerships, strengthening its push to knit brand-building and performance media into a single, data-led sales machine.
Jayaraman joins from Jioads, where she was head of gtm strategy and marketing and business head for ecommerce ads. In her new role she will run partnerships across media, ecommerce, Amazon DSP and the group’s full-funnel advertising stack, working with agencies and brands to link awareness campaigns to measurable outcomes.
Amazon Ads director Gulshan Verma, confirmed the appointment on Linkedin, welcoming Jayaraman to what he called the team’s “day one” growth phase.
A seasoned advertising executive, Jayaraman was previously vice-president at Cheil India and has also held senior roles at Madhouse, Comviva Technologies, Ericsson India and Feedback Business Consulting.
Her appointment comes as Amazon steps up its battle with Google, Meta and local platforms for a larger share of India’s fast-growing digital advertising budgets, pitching its closed-loop data and ecommerce reach as a sharper way to turn media spend into sales.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
