e-commerce
Amazon adds Kannada OTT NammaFlix to Prime Video Channels
Mumbai: Amazon Prime Video has announced the addition of Kannada video streaming service NammaFlix to Prime Video Channels. Available as an add-on subscription at an introductory price of Rs 299/year, NammaFlix is the tenth channel to launch on the platform. It offers a range of Kannada language content, from films and TV shows to short films across genres, it said.
In the past few years, Prime Video has been building its library of Kannada content with blockbuster films like “KGF: Chapter 1,” “Roberrt,” “Yuvarathnaa,” and “Kotigobba 3.” The addition of NammaFlix will further increase the choice of Kannada content available to viewers in India.
“At Prime Video we have worked hard to bring the best of local stories to consumers across the country, expanding the linguistic palette of the Indian video viewing customer. Over the years, we have seen an increasing appreciation for Kannada content, with viewers across the country loving Kannada films on our service,” said Amazon Prime Video India head of Prime Video Channels and Sports Chaitanya Divan.
“We are now delighted to add NammaFlix to Prime Video Channels, so that customers who enjoy Kannada stories can watch more of what they love. We are certain that Prime Members across the country will value the easy access with add-on subscriptions to NammaFlix’s library that offers Kannada content across genres and formats,” he added.
“Over the years, Kannada entertainment industry has evolved to offer path-breaking stories that have won the hearts of millions,” remarked NammaFlix CEO Vijay Prakash. “Through our collaboration with Prime Video Channels, we believe that consumers from across the length and breadth of the country will have easy access to discover and watch some of the most popular, local Kannada stories.”
Besides NammaFlix, customers can also opt for add-on subscriptions of other channels like hayu, discovery+, Lionsgate Play, Docubay, Eros Now, MUBI, hoichoi, Manorama Max, and Shorts TV, available on Prime Video Channels.
e-commerce
Amazon unveils first Trustworthy Shopping Experience Report
32,000 bad actors targeted, 15 million fake products removed in 2025.
MUMBAI: In a marketplace where trust is the real currency, Amazon is showing its receipts. Amazon has released its first-ever Trustworthy Shopping Experience Report, offering a detailed look at how it polices its vast digital shelves from counterfeit crackdowns to scam detection and review authenticity. At the heart of the report is a four-pronged strategy, proactive controls, risk anticipation, enforcement against bad actors, and consumer protection. The scale is staggering. Since 2020, Amazon’s Counterfeit Crimes Unit has pursued over 32,000 bad actors globally through litigation and criminal referrals spanning 14 countries.
The clean-up drive accelerated in 2025, with the company identifying and disposing of more than 15 million counterfeit products worldwide. Legal action also led to the takedown of over 100 websites linked to fake reviews and scams, an ongoing battle in the age of algorithmic manipulation.
Behind the scenes, artificial intelligence and machine learning are doing the heavy lifting. Amazon says it monitors billions of daily interactions across listings, reviews, and seller activity to spot trouble before it surfaces. Its predictive systems can even flag potentially infringing listings for trending products before brands raise the alarm.
Tools like Omniscan, which verifies product safety information at scale, and SENTRIX, designed to detect and eliminate phishing websites, are part of this expanding tech arsenal. Together, they aim to reduce risk while keeping the platform usable for legitimate sellers.
That balance between protection and friction is a tightrope Amazon acknowledges. Rohan Oommen, Vice President of Worldwide Customer and Partner Trust, noted that while safeguards are critical, they must not stifle genuine businesses. Features like the Account Health Dashboard are meant to give sellers clearer visibility into compliance and performance.
Consumer-facing measures are also getting sharper. From direct safety alerts to recall notifications and refund guidance, Amazon is leaning into transparency, backed by partnerships with consumer organisations to raise awareness.
The report’s release follows the expansion of Amazon’s Counterfeit Crimes Unit into India, signalling a deeper push into one of its fastest-growing markets, with closer coordination planned between brands, sellers, and law enforcement.
In short, as online shopping grows more complex, Amazon is betting that trust built through data, enforcement, and a fair bit of algorithmic vigilance will be its most valuable product yet.
