iWorld
ALTBalaji rolls out its windows universal app for XBox & Surface Hub etc
MUMBAI: Balaji Telefilms’s OTT platform ALTBalaji has announced the roll out of its Windows 10 universal application. The app is available in the Windows 10 app store and works seamlessly across PCs, Laptops, Smart Phones, and Surface Tablets running Windows10 OS.
The app will soon be rolled out on other popular Microsoft devices and platforms like XBox, Surface Hub, and other devices through the Universal Windows Platform (UWP). Windows 10 has 400 million monthly active users globally who can now enjoy ALTBalaji’s original, exclusive and tailor-made shows on a variety of Windows devices.
Speaking on the announcement, ALT Digital Media Entertainment COO Sunil Nair said, “By rolling out the Windows10 app, we have shown our commitment to our audience by making it easy for them to experience ALTBalaji on laptops as well as their regular smart phones. Features like multi device continuous play will make it easy for users to watch our shows on their mobile phone while on the move, and switch to their Windows 10 laptop or PC to continue enjoying the show seamlessly.”
“We believe that with the ALTBalaji Windows 10 Universal App we have created a truly personalized platform which will benefit our digital consumers. All over the world people are more engaged when they consume content on larger screens with an immersive video and audio experience. Microsoft is committed to providing our users with a great viewing platform, and our collaboration with ALTBalaji will ensure that they get seamless access to content anywhere, at any time,” said Microsoft India windows and surface business director Vineet Durani.
The video platform supports Microsoft Smooth Streaming and has Playready for Digital Rights Management (DRM). Using UWP allows multiple device specifications through a single app and makes it easy to upgrade seamlessly. Customers can use upto five devices simultaneously with one subscription, which makes it convenient for family viewing.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
