iWorld
ALTBalaji content head Nimisha Pandey steps down
MUMBAI: Nimisha Pandey, the content head of ALTBalaji, the digital platform of Balaji Telefilms Ltd, has put down her papers. She is currently serving her notice period. She joined the OTT platform in 2016. The development was confirmed by Pandey.
Pandey started her career as an executive producer in Multi Screen Media Pvt Ltd (Sony Pictures Networks). Later, she worked as a creative director in several production houses including Balaji Telefilms Ltd. completed her education in direction from the prestigious Film and Television Institute of India, Pune.
According to sources close to the development, she is likely to join Amazon Prime Video. Though asked on that, she did deny to comment anything and said she is exploring very intresting opportnuities at the time.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
