GECs
Alpha Marathi’s Apla Alpha records 7.5 TVRS in Maharashtra
MUMBAI: Zee’s Marathi channel Alpha Marathi’s telecast of the inaugural edition of Apla Alpha Awards show has recorded 7.5 TVR’s in Maharashtra and Mumbai in females ABC 15+ category. The show was telecast on Saturday 14 August.
In C&S 4+, the show has got 6.1 and 5.4 TRP’s in Mumbai and Maharashtra respectively. The TVR’s peaked to 16 in all Maharashtra in CS 1 million+ towns.
The channel share garnered by Alpha Marathi on the day of telecast is a record number on 31.6 per cent in females 15+ ABC and 24.5 in CS4+, the nearest channel followed Alpha Marathi was Star Plus with a share 13.4 in females 15+ and 8.9 in Mumbai, says an official release.
Alpha Marathi business head Nitin Vaidya says, “It is the yet another day of celebration for Alpha Marathi, we would like to thank our loyal audience across India for giving an overwhelming response to Aapla Alpha Award 2004.”
Alpha Marathi instituted the Aapla Alpha Award this year to mark the mark the channel completing five years.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
