GECs
Allison+Partners awarded PR mandate for Colors
Mumbai: Viacom18’s general entertainment channel Colors has named Allison+Partners as its India public relations (PR) agency, following a competitive agency search process.
Allison+Partners is known for wide-ranging communication support given its award-winning work with a spate of innovative and iconic brands which best exemplify today’s confluence of entertainment, culture, music, and video, the company said in a statement.
“We are thrilled to add Colors to our growing portfolio of leading consumer and B2B brands in India and look forward to developing exciting, high-impact multi-platform campaigns at the edge of creativity and innovation,” said Allison+Partners managing director of India Pranav Kumar. “We look forward to bringing shows and cast closer through digitally-led PR brand and corporate campaigns for Colors via media and influencer relationships.”
The agency was recently named Provoke Media’s “Global Agencies of the Decade” and PRWeek’s “Top APAC Consultancies in 2021”. Allison+Partners continues its growth in the Asia Pacific region and key markets such as India by expanding its reach in the country.
“As an agency, our core belief is that it’s all about the work – working together with innovative brands and talented teams, to deliver impactful results,” said Allison+Partners India senior VP of client strategy and operations Neha Merchant. “We feel privileged to be chosen by Colors and excited that our thinking resonates with the Hindi GEC leader’s approach towards continued category differentiation and unique programming.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
