iWorld
All that glitters floats as Tanishq debuts 40-foot holographic showcase
MUMBAI: Mumbai’s skyline got a shimmering makeover and this time, it wasn’t from the stars. In a dazzling fusion of tradition and tech, Tanishq lit up Bandra Bandstand with a 40-foot holographic projection that brought its new Kundan Stories collection to life. The towering display, India’s tallest of its kind, mesmerised passers-by with floating filigree, mid-air meenakari, and a jewellery showcase like no other.
The large-scale outdoor activation, executed in partnership with Laqshya Media Group, wasn’t just another billboard campaign. It was a storytelling spectacle in 3D light, where ghungroos glimmered mid-air and delicate kundan motifs pirouetted above the crowd all thanks to Holo Mesh Projection Technology. Think laser light show meets heirloom artistry.
Tanishq chief marketing officer Pelki Tshering said, “At Tanishq, every piece of jewellery is a story shaped by the hands of our karigars and inspired by the Tanishq woman. This season of new beginnings, our Kundan Stories collection brings heritage and modern elegance together, celebrating craft from the beauty of takkar ka kaam to the delicate lace of filigree. And now, we bring these stories to life with India’s tallest Holo stand—an immersive, one-of-a-kind tribute to intricacy, craft, and the jewellery that adorns the modern Indian woman.”
Laqshya Media Ltd COO Amarjeet Hudda added, “This was a chance to do something the industry had never attempted before. Tanishq gave us a full creative room, and the result is something that goes beyond regular brand launches. It’s storytelling in mid-air. For us at Laqshya, it’s a proud milestone in blending tech, media, and emotion.”
“The activation uses Holo Mesh Projection Technology, where a translucent mesh acts as a nearly invisible canvas for high-powered light mapping. Suspended in open space, it creates a surreal illusion where each design detail from ghungroos to flowing filigree appears to hover and move. The visuals were set to a specially composed sound design, turning the skyline into a moving story of craftsmanship and beauty. Every element was custom-built to perform in outdoor conditions, making it a true feat of execution,” said Inventech CEO Sommnath Sengupta.
The installation was more than just a visual delight. The visuals were paired with custom-composed audio, transforming Mumbai’s breezy promenade into an open-air theatre of sparkle and sound. From tasselled necklaces to talaf-inspired motifs, each element was designed for the sky and for smartphones, as awestruck onlookers captured the show on social media.
Timed with Akshaya Tritiya and wedding season, Kundan Stories dives deep into India’s rich jewellery traditions from die-stamping to pearl bunching with each piece demanding over 200 hours of painstaking craftsmanship. But while the collection honours age-old artistry, the campaign launches it in an entirely new idiom.
With this bold activation, Tanishq has turned jewellery into theatre, blending cultural memory with cutting-edge innovation. In doing so, the brand hasn’t just launched a collection it’s set a new benchmark for how stories of heritage can shimmer in the digital age.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
