iWorld
Alia Bhatt becomes ‘Genius of the Year’
MUMBAI: She tried altering India’s political landscape through ignorant replies during her appearance on the chat show Koffee with Karan. Bollywood actress Alia Bhatt then went on to become the reigning queen of santa-banta jokes on social media.
But that hasn’t deterred the 21 year old who used her half witted comments into an opportunity to get back at everyone who laughed at her. In a new video put up by comedy group All India Backchod, the actress has truly become the ‘Genius of the Year.’
The hilarious video begins with a short message- In 2014 a documentary crew followed ‘Alia Bhatt in the aftermath of her Koffee with Karan debacle.’ She is then seen visiting Dumb Belle Mental Gym which offers her to transform her from ‘Dolce and Gabbana to Smart like Shabana (Azmi)’
Here, she is recommended a healthy diet consisting of newspapers and novels and is made to do away from junk food like Bollywood gossip. Her BMI (Brain Mein IQ) which was nearly nonexistent receives a boost of knowledge through music. Bhatt then finds herself again on the gossip show Koffee with Karan and stuns the cold soul host Johar with her sharp replies.
The documentary also features other Bollywood actors like Arjun Kapoor, Parineeti Chopra, her father and filmmaker Mahesh Bhatt and mentor Karan Johar. Her two famous songs;
‘Saturday Saturday’ from Humpty Sharma Ki Dulhania has been changed to ‘Faraday Faraday’, while ‘Radha On The Dance Floor’ has been made into ‘Sodium On The Dance Floor’.
Available online, it’s indeed a treat for both her fans and critics and is directed by Shakun Batra.
iWorld
WPP Opendoor and Snapchat launch AI Lens for Prime Video India
Generative AI Lens personalises content discovery with real-time user integration.
MUMBAI: In the age of main characters, Prime Video is handing users the script and the spotlight. WPP Opendoor, WPP’s dedicated Amazon unit, has teamed up with Snapchat to roll out an India-first generative AI-powered Lens for Prime Video’s latest campaign, ‘Stories for Your Every Era… it’s on Amazon Prime’. The activation taps into the rising “era-core” trend, where identities shift with moods, moments and mindsets and content is expected to keep up.
The Lens does exactly that. Using generative AI, it places users directly into the worlds of popular Prime Video titles such as Maxton Hall, Beast Games, The Boys and The Traitors, embedding their faces into key visuals in real time. The result is less browsing, more becoming.
The idea is rooted in a behavioural shift: audiences increasingly see themselves as the centre of their own narratives, especially on social platforms. By turning viewers into participants, the campaign blurs the line between content discovery and content experience.
It also introduces a layer of personalisation that goes beyond algorithms. Whether someone identifies with a “trust no-one era” or an “infinite aura era”, the Lens curates recommendations that align with that evolving identity making discovery feel intuitive rather than instructed.
This marks a shift in how streaming platforms approach engagement. Instead of pushing titles, the focus is on pulling users into the story itself transforming passive scrolling into interactive storytelling.
The collaboration also underscores how platforms like Snapchat are becoming key playgrounds for content marketing, particularly when paired with emerging technologies like generative AI. The format is native, immersive and built for participation three things traditional discovery often struggles to deliver.
In a crowded streaming landscape, where attention is the real currency, Prime Video’s bet is clear, if viewers feel like the story is about them, they are far more likely to press play.
