News Broadcasting
Ajay Vidyasagar is head of marketing, communications at Star India
MUMBAI: Star India’s head of its Tamil language channel Vijay TV has been given a new portfolio.
Ajay Vidyasagar, general manager (regional channels), now heads marketing and channel communications of the entire Star network.
Reporting directly to Vidyasagar are the respective marketing and press relations (PR) heads Mubina Ansari, vice-president marketing and Shola Rajachandran, vice-president publicity and PR.
Vidyasagar’s number two at Vijay TV, deputy general manager Harsh Rohatgi, is now overall head of Star’s regional language channel.
With Vidyasagar’s appointment, there is now a clear demarcation between corporate communications and channel PR. While Vidyasagar will have overall responsibility for channel PR, Nitin Atroley, brought in as executive vice-president corporate affairs and communications in January this year, will manage corporate communications.
Meanwhile, Star is still to fill in the vacancy left by the shifting of senior V-P Yash Khanna from corporate communications to head of client relations early last month.
