Hindi
Aishwarya Rai, Arjun Rampal and Bipasha Basu to grace Cannes fest
MUMBAI: As in the past, several luminiaries from Bollywood are scheduled to be present at the 65th Cannes International Film Festival to be held from 16 to 27 May. Among the notables would be the likes of Aishwarya Rai, Arjun Rampal and Bipasha Basu.
Rai is most likely to grace the French film festival again this time. She has been attending the festival since 2002 as the global face of L‘Oreal.
Rampal is expected to make an appearance at the Festival as the ambassador of liquor brand Chivas, the official partner of the event. He is likely to be accompanied by his designer friend Rohit Bal. The actor had recently expressed a desire of showcasing his upcoming film Heroine at the Festival.
Directed by Madhur Bhandarkar and co-produced by Ronnie Screwvala and Bhandarkar, the film has Kareena Kapoor and Arjun in the lead roles. Randeep Hooda and Shahana Goswami will also be seen in pivotal roles.
Incidentally, last year the makers had announced Heroine with Rai as the female lead, but she opted out of the film due to her pregnancy. The director then replaced her with Kareena Kapoor.
Bipasha may also attend the festival to promote her debut international film Singularity based on the first Anglo-Maratha war of 18th century colonial India. Directed by Roland Joffe, Singularity has been lined up to be showcased at the Cannes film fest as part of a promotional drive.
Incidentally, the actress had walked the red carpet in 2007 to promote her film Dhan Dhana Dhan Goal along with her co-star John Abraham.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
