iWorld
AiSensy unveils game-changing carousel messages feature on WhatsApp
Mumbai: AiSensy, a pioneer in WhatsApp marketing, has launched a groundbreaking feature – Carousel Messages on WhatsApp. This innovative tool allows businesses to send carousel-format messages, showcasing multiple products and services in one single message. With clickable Call-To-Action (CTA) and Quick Reply buttons, these messages are designed to drive twice as many clicks as standard WhatsApp Broadcast messages.
The introduction of Carousel Messages represents a significant leap in WhatsApp marketing capabilities. Businesses can now create and send up to 10 carousel cards in one message, offering a richer and more engaging customer experience. This feature not only enhances visibility for products and services but also drives higher engagement, with the potential to significantly increase click-through rates.
AiSensy, as one of the first WhatsApp Business Solution Partners to incorporate this technology, makes the creation of Carousel Messages incredibly straightforward. Businesses can simply select a Carousel template, add their content, incorporate both CTA and Quick Reply buttons, and submit the template for approval – all within a few easy steps.
“WhatsApp’s latest Carousel cards present an aesthetically pleasing and highly functional solution for businesses seeking to elevate their ROI,” remarked Gautam Rajesh Shelley, CEO & founder at AiSensy. “The incorporation of multiple Call-To-Action buttons within a single message adds an extra layer of versatility, making this innovative feature a true game-changer. From retail to technology, and beyond, the versatility of this Template message format empowers businesses across diverse industries to effortlessly showcase their offerings with unprecedented creativity and impact. Our clients have witnessed remarkable success with Carousel messages, achieving double click rates compared to standard WhatsApp Broadcast messages. This accomplishment is a testament to the effectiveness and potential of this groundbreaking tool in driving meaningful interactions and conversions.”
Furthermore, Carousel Messages can also be used to share customer success stories, troubleshoot user queries by sharing step-by-step resolutions as well as share videos in the carousel format. The message acts as an opening for businesses across diverse industries to capture the user’s interest and help them drive high sales & revenue.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
