iWorld
Airtel partners Bengali OTT platform Hoichoi
MUMBAI: Hoichoi, the over-the-top platform exclusively for Bengali content, has entered into a partnership with leading telco player Bharti Airtel. The former’s exclusive content will be available now on the Airtel TV app following the partnership.
Hoichoi’s library includes original shows as well as chartbuster movies. After completing one year since its launch, the company recently announced 30 original shows and 12 original films for the next one year. This entire originals catalogue will also come to Airtel TV.
“It gives us immense pleasure to announce this partnership with Bharti Airtel to offer complete digital entertainment experience to their customers. This will help us in extending our content distribution network through Airtel TV’s fast-growing user base,” Hoichoi co-founder Vishnu Mohta said.
Moreover, some of their original shows like Hello, Byomkesh, Dupur Thakurpo, Cartoon, Mismatch and Charitraheen are dubbed in Hindi and Tamil to reach out to a wider audience base. As the platform claims, two leading shows Hello and Byomkesh are also performing extremely well on the Airtel TV app.
“We are delighted to bring Hoichoi’s quality content to Airtel TV that will offer our Bengali users access to their favourite digital content in their local language, with a simple click of a button. With consumption of regional content going up significantly, we will continue to focus on adding diverse entertainment content to our kitty as we work towards building a world-class digital content ecosystem,” Bharti Airtel West Bengal and Orissa CEO Sameer Anjaria commented on the partnership.
iWorld
Pocketful appoints Prateek Singh as CEO to drive next growth phase
Ex-Bajaj Broking executive to scale digital investing platform in India
MUMBAI: Pocketful has appointed Prateek Singh as its chief executive officer, marking a key leadership move as the company looks to scale its presence in India’s fast-evolving investment market.
Backed by the three-decade legacy of Pace Group, Pocketful is positioning the appointment as a strategic step to accelerate growth and strengthen its foothold among retail investors.
Singh brings over 13 years of experience in building digital financial platforms, with expertise spanning customer acquisition, product development and business expansion. He joins from Bajaj Broking, where he served as chief growth officer and played a key role in enhancing the company’s digital capabilities and platform experience.
Commenting on the appointment, Pocketful co-founder Sarvam Goel said, “Prateek’s appointment represents an essential milestone for Pocketful as we expand our operations and strengthen our position in the Indian investment market.” He added that Singh’s experience aligns closely with the company’s vision of building a user-focused, technology-driven platform.
For his part, Singh said, “I am truly excited to join Pocketful at such a pivotal stage of its growth journey,” highlighting the rising retail participation and shift towards digital investing in India. He added that the focus will be on simplifying the investing experience and enabling more informed participation in capital markets.
Pocketful offers zero brokerage on equity delivery trades, along with no account opening charges and lifetime zero annual maintenance fees, positioning itself as an accessible platform for new-age investors. It also caters to active traders with advanced tools and features such as margin trading and its in-house intelligence layer, Pocketful GPT, designed to assist with trade ideas and portfolio analysis.
The company has recently expanded into mutual funds, signalling its ambition to evolve into a full-stack investment platform. With Singh at the helm, Pocketful is looking to ride the wave of India’s growing retail investor base and sharpen its competitive edge in the crowded brokerage space.
