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AIR to give voice training to IA air hostesses

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NEW DELHI: If Doordarshan has the knack to be in the news, it is the turn of the low profile All India Radio to hog some limelight. AIR has got the mandate to train Indian Airlines air hostesses in the ways of effective speaking.

According to Prasar Bharati sources, the Staff Training Institute of All India Radio, located at Kingsway Camp, New Delhi, will conduct a five-day workshop on “Voice Culture Training” for the airhostesses of the Indian Airlines.

Fifteen mid-career airhostesses will participate in the programme. 

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The training programme will be inaugurated by KS Sarma, the chief executive of Prasar Bharati on 18 November. The course shall continue up to 22 November.

The course will have intensive sessions covering: presenter as a communicator, phonetics and diction, effective speaking, musicality of speech, so that the announcement sounds pleasing and melodious rather than putting off the passengers, stress management (yoga, etc) and communication management during crisis

The course will have practical exercises and games, lecture demonstrations, audio recording and evaluation and group exercises.

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Prof Aruna Broota, professor of psychology, Delhi University and Prof Vaishna Narang, professor of linguistics, Jawaharlal Nehru University, will be the two outside experts. The home faculty comprises HC Verma and VK Banerjee. 

This is the first time that the Staff Training Institute of AIR is offering training programmes to outside agencies. So far it had restricted itself to conducting induction and refresher training for the programme staff of All India Radio. 

Depending upon the success of the venture, STI may undertake more such training for other organizations.

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News Broadcasting

News18 India to air Sabse Bada Dangal on 4 May counting day

Channel promises fastest results, live trends and analysis across five states.

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MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.

The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.

For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.

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With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.

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