GECs
Ahead of new channel launch, Sahara gets new distribution head in Rakesh Lamba
MUMBAI: With an aim to further beef up its distribution activities, Sahara India has got itself a new national distribution head in Rakesh Lamba.
Lamba would be focussing, for the time being, on the distribution of the news channels of Sahara as the group is intending to finally launch its Delhi/NCR centric news channel, Sahara Samay Delhi, by month-end.
Sahara Samay’s head Ambikanand Sahay confirmed the development saying, “Just wait and watch. We’d be getting more personnel in the distribution and marketing division to beef up the activities.”
Lamba comes to Sahara from S1, a Delhi-centric news and infotainment channel that is still to launch. He has also done stints in the distribution division of Zee Telefilms in the mid-1990s.
Meanwhile, Sahara’s Delhi-specific news channel is now ready for launch. The test signals have been on for quite some time now. Sahara sources said that by “month-end the channel should definitely get formally on air.”
For the purpose of giving a push to the news channels, the company is also in the process of recruiting personnel in the marketing division.
In addition, the Mumbai-specific news channel would also be given a new look in a month’s time. According to Sahay, “The channel would have a totally new look and feel, plus a revamped content line up.”
