GECs
Ahead of new channel launch, Sahara gets new distribution head in Rakesh Lamba
MUMBAI: With an aim to further beef up its distribution activities, Sahara India has got itself a new national distribution head in Rakesh Lamba.
Lamba would be focussing, for the time being, on the distribution of the news channels of Sahara as the group is intending to finally launch its Delhi/NCR centric news channel, Sahara Samay Delhi, by month-end.
Sahara Samay’s head Ambikanand Sahay confirmed the development saying, “Just wait and watch. We’d be getting more personnel in the distribution and marketing division to beef up the activities.”
Lamba comes to Sahara from S1, a Delhi-centric news and infotainment channel that is still to launch. He has also done stints in the distribution division of Zee Telefilms in the mid-1990s.
Meanwhile, Sahara’s Delhi-specific news channel is now ready for launch. The test signals have been on for quite some time now. Sahara sources said that by “month-end the channel should definitely get formally on air.”
For the purpose of giving a push to the news channels, the company is also in the process of recruiting personnel in the marketing division.
In addition, the Mumbai-specific news channel would also be given a new look in a month’s time. According to Sahay, “The channel would have a totally new look and feel, plus a revamped content line up.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
