GECs
Afternoon soap watcher ‘underprivileged escapist’: MRUC’s Sparr study
MUMBAI: The top line findings of a new research study – Sparr (Sections, Pullouts and Attitudinal Readership Research) – conducted by Media Research Users Council (MRUC) has thrown up some interesting findings around television viewing habits.
Sparr, a study whose principal aim is to provide an understanding of the nuances of reader’s habits towards newspaper pullouts and sections, has also taken other media like television into account as a part of its profiling of media consumption habits.
As far as psychographics were concerned it came out that the underprivileged escapist person who has no means to sophisticated entertainment watches the most afternoon television. The aspiring consumer who is seeking glamour in his life and is proactive watches around 2 hours a day of television. In all, the people surveyed were split into seven categories. The other categories were the unhappy, the privileged who enjoy the luxury of travelling often, the constrained, the unconcerned and the average consumer.
Not surprisingly serials and Star Plus came out on top in the rankings. Serials had an overall share of 55 per cent. News had a share of 11 per cent while Hindi movies were some distance behind.
Star Plus is skewed towards women with 46 per cent while for men it is 28 per cent. DD is 11 per cent for the female while eight per cent for the male. The city was divided into five zones for the psychographic survey.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
