GECs
After FreeDish, Rishtey rides onto Dish TV
MUMBAI: It debuted in India on 1 December on the pubcaster DD’s free DTH service FreeDish. Now Viacom 18’s second GEC channel Rishtey has got carriage on India’s oldest DTH platform Dish TV.
Rishtey is currently running its test feed on Dish TV at LC number 1000 as well as on Freedish, India’s only FTA DTH broadcaster. Deals with other cable and DTH players are in progress to get the channel’s distribution intact before launch. Sources say that it would have paid anywhere between Rs 4 to Rs 6 crore get carriage on the pubcaster’s DTH service.
IndiaCast – which is distributing the channel in India – sources indicate that test feeds will soon commence on Airtel Digital TV and Videocon d2H as well.
The FTA channel that launched September last year in the UK, broadcasts reruns from Colors and original programming from channels in Pakistan such as Maat (currently on) and Humsafar (completed).
Recently, Rishtey UK doubled its ad rates on completion of its successful run in year one during the course of which it beat even Colors there. Primetime commercials are being sold there for as high as ?600 for a mainstream advertiser and ?100 for an ethnic one.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
