e-commerce
Adbuffs dwells on unlocking customer acquisition in DTC eCommerce at Shiprocket’s SHIVIR event
Mumbai: Adbuffs has achieved tremendous response from the community of DTC brands at SHIVIR, Shiprocket’s event that connected a multitude of brand owners and BSP within the DTC eCommerce landscape.
As the key highlight of the event, Adbuffs’ founders – Ramashish Bhowmik and Abhishek Maity led the Masterclass with their deep expertise and insights on the burgeoning eCommerce landscape. The masterclass was followed by a series of sessions on generating 50-100 creatives per week per brand with speed and scale and unlocking precision in customer acquisition to boost profitability and retention.
Talking about the masterclass, Ramasish Bhowmik, Co-Founder of Adbuffs said, “As a DTC-focused marketing agency, we have been committed to deliver unmatched results for e-commerce brands. With the average person being exposed to 5000 ads per day, it becomes more challenging than ever for brands to grasp user attention, thereby making this masterclass a strategic imperative. With an emphasis on building impactful customer acquisition strategy, we are proud to help DTC brands increase revenue, conversions, and loyalty.”
Commenting on this incredible opportunity, Adbuffs media buying manager Saijal Jain said, “ This event marks a significant milestone in our journey as we continue to make strides in supercharging growth for DTC ecommerce brands. With the opportunity to engage in conversations, and stirring inspiring interactions, we are looking forward to the incredible growth and possibilities brought forth by SHIVIR, Shiprocket’s flagship event
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
