Brands
Adbuffs partners with Nitro Commerce
Mumbai: Adbuffs has announced its strategic partnership with Nitro Commerce to significantly enhance marketing return on investment (ROI) for direct-to-consumer (D2C) brands. This collaboration is set to leverage the unique strengths of both companies to deliver exceptional results.
The partnership between Adbuffs and Nitro Commerce represents a significant milestone in the digital marketing landscape, offering D2C brands innovative solutions to enhance their marketing strategies and achieve sustainable growth.
Commenting on this dynamic alliance, Adbuffs EIR Arnab Bhattacharya said, “We are thrilled to join hands with Nitro Commerce, a company’s whose passion for excellence matches ours. Through this partnership, we intend to not only make D2C brands stand out but also achieve unprecedented profitability”.
“The synergy of NitroX’s sophisticated intent algorithms and cookie-less technology with Adbuffs’ expertise in performance-based marketing is poised to deliver exceptional ROI for D2C brands,” said Nitro Commerce senior manager program development Parijat Kapoor.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
