Broadband
Act Fibernet plugs in Amazon Prime Lite for a double shot of value
MUMBAI: Act Fibernet has struck a streaming sweet spot. The wired internet major has teamed up with Amazon Prime to offer its users a fresh set of broadband plans bundled with Prime Lite — a compact yet power-packed version of Amazon’s popular subscription service.
Designed for digital-first consumers who want speed and spectacle in equal measure, the new ACT plans include high-speed fibre connectivity along with Prime Lite benefits: HD access to Prime Video’s catalogue of originals, films, and TV shows on one device, unlimited Same-Day/Next-Day deliveries, early bird access to marquee sales like Prime Day, and exclusive shopping deals.
Act’s subscribers, both new and existing, can access the bundle by signing up for six-month (or longer) plans. Once onboard, Prime Lite perks remain active for as long as the eligible Act subscription is live.
Act VP, head of brands, content and partnerships, Naveen Nahar, said, “At Act Fibernet, our brand promise is simple — Feel the Advantage. It’s about going beyond the fast internet to deliver real, everyday value to our customers. With the launch of Amazon Prime Lite on our platform, we’re giving our users the best of entertainment, shopping, and convenience — all in one seamless experience. Whether its world class shows, free express deliveries, or early access to deals, this partnership ensures our customers don’t just stay connected, they stay ahead.”
“At Prime Video, we remain committed to offering easy and convenient access to our much-loved Originals, movies, series, and more to customers across India,” said Prime Video India director & head, SVOD Business, Shilangi Mukherji said, “This strategic collaboration with Act Fibernet not only simplifies access to Prime Video’s extensive content selection but also delivers other shopping & shipping benefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more.”
With this move, Act is no longer just a broadband provider — it’s a bundled convenience powerhouse. For subscribers, it’s all the streaming, scrolling, and shopping — at the speed of light.
Below is a list of cities and their corresponding starting rates for Prime Lite with ACT Plans:
Broadband
Zoff Foods extends Shilpa Shetty partnership into ninth year
Spice brand reinforces trust-led positioning amid growth and funding push.
MUMBAI: Nine years, one flavour and the recipe clearly still works. Zoff Foods has extended its long-running association with Shilpa Shetty, marking nine consecutive years of her as brand ambassador as the company scales its presence across Indian households. What began as a digital-first collaboration has gradually evolved into a defining element of the brand’s identity. Over nearly a decade, the partnership has mirrored Zoff’s own journey from an emerging challenger to a fast-growing FMCG player with a widening footprint across e-commerce, quick commerce and offline retail channels.
The logic behind the continuity is straightforward. In a category where trust and familiarity drive purchase decisions, particularly in spices and ready-to-cook segments, long-term associations tend to carry more weight than short bursts of visibility. Shetty’s positioning as a fitness-conscious, health-aware public figure aligns with the brand’s emphasis on purity and quality factors that are increasingly shaping consumer choices in modern Indian kitchens.
The extension also comes at a time when Zoff Foods is entering a more aggressive growth phase. The company recently raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity, with participation from Aman Gupta, signalling a push towards expanding distribution, product innovation and market reach.
Company executives have positioned the continued partnership as a strategic anchor amid this expansion, reinforcing brand recall while entering new markets. For Shetty, the association remains rooted in shared values around authenticity and ingredient integrity attributes that resonate strongly with increasingly mindful consumers.
In a market crowded with new-age brands and shifting loyalties, Zoff’s approach suggests a different playbook: build slowly, stay consistent, and let familiarity do the heavy lifting. Because sometimes, in both branding and cooking, it’s not about reinventing the dish, it’s about perfecting it over time.
