Broadband
Act Fibernet plugs in Amazon Prime Lite for a double shot of value
MUMBAI: Act Fibernet has struck a streaming sweet spot. The wired internet major has teamed up with Amazon Prime to offer its users a fresh set of broadband plans bundled with Prime Lite — a compact yet power-packed version of Amazon’s popular subscription service.
Designed for digital-first consumers who want speed and spectacle in equal measure, the new ACT plans include high-speed fibre connectivity along with Prime Lite benefits: HD access to Prime Video’s catalogue of originals, films, and TV shows on one device, unlimited Same-Day/Next-Day deliveries, early bird access to marquee sales like Prime Day, and exclusive shopping deals.
Act’s subscribers, both new and existing, can access the bundle by signing up for six-month (or longer) plans. Once onboard, Prime Lite perks remain active for as long as the eligible Act subscription is live.
Act VP, head of brands, content and partnerships, Naveen Nahar, said, “At Act Fibernet, our brand promise is simple — Feel the Advantage. It’s about going beyond the fast internet to deliver real, everyday value to our customers. With the launch of Amazon Prime Lite on our platform, we’re giving our users the best of entertainment, shopping, and convenience — all in one seamless experience. Whether its world class shows, free express deliveries, or early access to deals, this partnership ensures our customers don’t just stay connected, they stay ahead.”
“At Prime Video, we remain committed to offering easy and convenient access to our much-loved Originals, movies, series, and more to customers across India,” said Prime Video India director & head, SVOD Business, Shilangi Mukherji said, “This strategic collaboration with Act Fibernet not only simplifies access to Prime Video’s extensive content selection but also delivers other shopping & shipping benefits of Prime Lite, like unlimited free ‘Same-day/Next-Day’ delivery across millions of products, early access to exclusive deals, and much more.”
With this move, Act is no longer just a broadband provider — it’s a bundled convenience powerhouse. For subscribers, it’s all the streaming, scrolling, and shopping — at the speed of light.
Below is a list of cities and their corresponding starting rates for Prime Lite with ACT Plans:
Broadband
ACT Fibernet elevates Aditya Singh to chief customer experience officer
Former senior vp to drive service, retention and delivery revamp
BENGALURU: ACT Fibernet has elevated Aditya Singh to chief customer experience officer, effective 1 January, 2026, as the broadband provider seeks to tighten its grip on service quality in an increasingly competitive market.
Singh, who previously served as senior vice-president – customer experience and loyalty at group level, will now join the executive committee and lead the company’s end-to-end customer transformation agenda.
The move gives him oversight of customer service, customer retention and service delivery, alongside a broader mandate to strengthen network resilience and field operations. The company said the reshuffle underlines its intent to deliver a “consistent, seamless and superior” experience to its 2.3m subscribers across more than 30 cities.
Headquartered in Bengaluru, ACT Fibernet, the consumer-facing brand of Atria Convergence Technologies Limited, is one of India’s largest wired internet service providers. It has built its pitch on high-speed connectivity and responsive customer support, at a time when fibre roll-outs and price wars are redrawing the broadband map.
In a statement, Singh said he was “deeply honoured” to take on the expanded brief and join the executive committee as the company sharpens its focus on simplifying customer touchpoints and turning subscribers into brand advocates.
The elevation signals a clear priority: in a crowded fibre market, customer experience is fast becoming the decisive battleground.
