News Broadcasting
ABP News launches an exciting line-up of shows
NEW DELHI: As quarantine streaming continues to impact viewership patterns across genres, India’s leading Hindi news channel, ABP News, has come up with a fresh line-up of shows, in a pursuit to revamp its content offerings.
Traditionally, primetime television hours on the news-genre have been 7:00 pm to 11:00 pm in India. Most channels have historically received the maximum engagement & viewership during this time-band. However, as a result of COVID-19, most consumers are home-bound – contributing to the changing TV viewership patterns. In fact, viewers are consuming news a lot more during day-time (10:00 am to 2:30 pm), as compared to pre-covid days, thereby strengthening the reach & connect with loyal news viewers.
In a bid to plump up its offerings in this new phase, ABP News is revamping its day-time content line-up, with non-stop riveting shows from 10:00 am to 6:00 pm. In this brand-new portfolio of 6 shows over the weekdays, ABP News is airing ABP Reporter – a reporter-led show wherein reporters set the agenda of every-day news; Newsgram – a unique show covering 4 major stories of the day with in-depth analysis from the reporters; Panchnama – a deliberation on top news stories amongst 5 panelists/experts and 4 news anchors; Matrubhoomi – a show that presents news of national importance, and anything that concerns the viewers directly or indirectly; and Reality Report – a show beaming mesmerising clips from much-anticipated reality shows like Big Boss, Fear Factor: Khatron ke Khiladi, The Voice, etc.
All these shows have been specially-packaged to accommodate the diversified interests of the Indian viewers. Apart from these new offerings, ABP News is adding great value to its popular ongoing show, ‘Saas Bahu Aur Saazish’, in a special collaboration with Star Plus. Through this alliance, ABP News will be bringing exclusive content to its viewers, integrating the best of news & entertainment.
On this brand new offering, ABP Network CEO Avinash Pandey said “The COVID-19 season has significantly transformed the way Indians consume news. Our viewership numbers have witnessed a sharp growth spurt during these times. As our loyal viewers continue to tune into ABP News, the onus is on us to give them the best, newest, and the most novel content. We are extremely excited to be introducing this new line-up, which has been specially created & curated, keeping in mind the viewers’ needs & concerns. We hope the nation will continue to repose their faith in our offerings.”
A similar revamp will soon make its way in the weekend portfolio of ABP News.
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News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
