iWorld
Aaj Tak reels in half of Insta news buzz with 110 million actions
MUMBAI: When it comes to news on the ’gram, Aaj Tak isn’t just scrolling, it’s ruling. The Hindi news giant has clinched a staggering 51 per cent share of Instagram actions in August 2025, according to the latest Comscore Social report, making it the undisputed champion of digital engagement.
The numbers tell the story. Aaj Tak racked up an eye-popping 110 million total actions on Instagram, dwarfing its nearest competitor News24, which managed 26.3 million (12.3 per cent share). The gulf only widens from there: ABP News clocked 21.5 million (10 per cent), The Lallantop 13.6 million (6.3 per cent), and NDTV India 12.4 million (5.8 per cent). The rest, from Zee News to Republic Bharat, trailed in single digits.
What’s driving this dominance? Aaj Tak’s digital-first playbook: snappy Reels, interactive storytelling, and a sharp grasp of Gen Z and millennial habits. The strategy doesn’t just deliver eyeballs; it’s delivering engagement that outstrips the combined total of all its rivals put together.
For brands, the implications are hard to miss. With half the Hindi news universe’s Instagram buzz flowing through its account, Aaj Tak offers a reach and resonance that no competitor can match.
The Comscore recognition cements what viewers and advertisers already know: Aaj Tak has successfully married editorial credibility with social-native flair. In an age where attention spans are measured in seconds, the channel has mastered the art of turning the scroll into a stop and then into a share.
Gaming
Bluestone FY26 revenue rises to Rs 2,436 crore, turns profitable
Q4 profit at Rs 31 crore, full-year profit at Rs 13 crore vs loss last year.
MUMBAI: From sparkle to numbers, Bluestone seems to be polishing more than just jewellery this year. Bluestone Jewellery and Lifestyle Limited reported a sharp turnaround in FY26, with revenue from operations rising to Rs 2,436 crore (Rs 24,364 million), up from Rs 1,770 crore (Rs 17,700 million) in FY25. The company posted a full-year profit of Rs 13 crore (Rs 131.79 million), a significant recovery from a loss of Rs 222 crore (Rs 2,218 million) a year ago.
Total income for the year stood at Rs 2,486 crore (Rs 24,860 million), compared to Rs 1,830 crore (Rs 18,300 million) in the previous year, reflecting both topline growth and improved operational momentum.
The March quarter, however, told a more nuanced story. Revenue from operations came in at Rs 681 crore (Rs 6,814 million), down from Rs 748 crore (Rs 7,486 million) in the year-ago period, though higher than Rs 461 crore (Rs 4,613 million) in the preceding December quarter. Net profit for Q4 stood at Rs 31 crore (Rs 311.81 million), compared to Rs 68 crore (Rs 688 million) a year earlier, but a clear reversal from a loss of Rs 51 crore (Rs 512 million) in Q3.
Margins were shaped by higher input costs, with raw material consumption rising to Rs 2,204 crore (Rs 22,043 million) for the full year, alongside employee benefit expenses of Rs 282 crore (Rs 2,824 million) and finance costs of Rs 210 crore (Rs 2,104 million). Other expenses came in at Rs 371 crore (Rs 3,715 million), slightly lower than Rs 393 crore (Rs 3,938 million) in FY25.
On the balance sheet front, total assets expanded to Rs 4,961 crore (Rs 49,610 million) as of March 31, 2026, from Rs 3,532 crore (Rs 35,322 million) a year earlier, driven largely by a surge in inventories to Rs 2,672 crore (Rs 26,718 million). Equity also strengthened to Rs 1,803 crore (Rs 18,030 million), nearly doubling from Rs 911 crore (Rs 9,107 million).
Cash flows reflected the cost of growth. Net cash used in operating activities stood at Rs 199 crore (Rs 1,990 million), while investing activities saw an outflow of Rs 239 crore (Rs 2,392 million). Financing activities, however, generated Rs 497 crore (Rs 4,971 million), helping the company end the year with cash and cash equivalents of Rs 108 crore (Rs 1,075 million), up from Rs 49 crore (Rs 487 million).
Earnings per share for FY26 came in at Rs 1.10, a sharp improvement from a negative Rs 79.74 in FY25, underlining the shift from losses to profitability.
With revenue scaling up, costs still glittering on the higher side, and profitability finally back in the black, BlueStone’s FY26 performance suggests a business mid-transition less about shine alone, and more about sustaining it.
