News Broadcasting
ABP Network’s digital platforms hit record numbers in exit poll coverage
Mumbai: ABP Network, a pioneer and leader when it comes to political journalism, has consistently been at the forefront of delivering comprehensive, timely, and insightful coverage of the political landscape in India. The network proved its leadership position in the industry was once again on Thursday with its detailed coverage of the ABP News-CVoter exit polls in five states that went to assembly elections in November.
ABP News YouTube live channels saw great traction during the crucial hours of exit poll coverage on 30 November, staying on top of the charts throughout the evening. Similar performance was mapped across the digital platforms of ABP Network, including its websites, connected TV (CTV), and mobile apps.
Marking a significant milestone in digital news broadcasting, ABP News YouTube live channels achieved the second-highest concurrent viewership during peak exit poll hours (6 pm to 7 pm) on YouTube.
Over three lakh concurrent users engaged with ABP Network’s eight language websites between 6 pm and 9 pm, showcasing the network’s extensive reach across diverse linguistic audiences.
A notable 19 per cent increase in average time-spend on ABP LIVE website properties was observed on 30 November, compared to the last 30 days of the entire election coverage cycle.
ABP LIVE Apps recorded over 27 lakh screen views, with an average of 15.5 screen views per user, alongside a remarkable 1.7 lakh daily active users (DAUs) on the exit poll-day.
In a display of the viewers’ preference for real-time election updates by ABP, the ABP LIVE CTV apps noted a five-fold increase in concurrent viewers during the Exit Poll coverage, compared to regular days. DAUs recorded across CTV Android devices rose by 23 per cent, indicating the growing trend of consuming news on connected TV platforms.
ABP Network’s CTV channels amassed 15 million viewership minutes on November 30, with the average view duration per viewer increasing by 30 per cent to nine minutes during the peak exit poll coverage hours.
These remarkable numbers show ABP Network’s commitment to delivering high-quality, real-time news across platforms. The significant increase in viewer engagement across YouTube, websites, CTV, and mobile apps reflects how the network strives to meet the evolving needs of today’s digital-savvy audience.
News Broadcasting
Uma Sudhir signs off from NDTV after 27 years
The executive editor shaped NDTV’s southern reportage for nearly three decades
NEW DELHI: Senior journalist Uma Sudhir has retired from NDTV, bringing to a close a 27-year association with the network.
Sudhir served as executive editor, heading NDTV’s south India editorial operations. Over nearly three decades, she emerged as one of the most recognisable faces of on-ground reporting from the region, with sustained coverage of politics, governance and social issues across Telangana and Andhra Pradesh.
At NDTV, Sudhir played a central role in strengthening regional journalism within national television news. Her reporting consistently connected local developments to the national conversation, ensuring stories from the field shaped policy debates beyond studio discussions. Known for her boots-on-the-ground approach, she came to represent a generation of reporters whose authority rested on fieldwork rather than prime-time punditry.
An award-winning journalist, Sudhir is a recipient of the Ramnath Goenka Excellence in Journalism Award and the Chameli Devi Jain Award. Her body of work has been widely recognised for its public-interest focus, spanning elections, governance, gender issues, rural distress, environmental reporting and social justice.
