News Broadcasting
ABP Network’s digital platforms hit record numbers in exit poll coverage
Mumbai: ABP Network, a pioneer and leader when it comes to political journalism, has consistently been at the forefront of delivering comprehensive, timely, and insightful coverage of the political landscape in India. The network proved its leadership position in the industry was once again on Thursday with its detailed coverage of the ABP News-CVoter exit polls in five states that went to assembly elections in November.
ABP News YouTube live channels saw great traction during the crucial hours of exit poll coverage on 30 November, staying on top of the charts throughout the evening. Similar performance was mapped across the digital platforms of ABP Network, including its websites, connected TV (CTV), and mobile apps.
Marking a significant milestone in digital news broadcasting, ABP News YouTube live channels achieved the second-highest concurrent viewership during peak exit poll hours (6 pm to 7 pm) on YouTube.
Over three lakh concurrent users engaged with ABP Network’s eight language websites between 6 pm and 9 pm, showcasing the network’s extensive reach across diverse linguistic audiences.
A notable 19 per cent increase in average time-spend on ABP LIVE website properties was observed on 30 November, compared to the last 30 days of the entire election coverage cycle.
ABP LIVE Apps recorded over 27 lakh screen views, with an average of 15.5 screen views per user, alongside a remarkable 1.7 lakh daily active users (DAUs) on the exit poll-day.
In a display of the viewers’ preference for real-time election updates by ABP, the ABP LIVE CTV apps noted a five-fold increase in concurrent viewers during the Exit Poll coverage, compared to regular days. DAUs recorded across CTV Android devices rose by 23 per cent, indicating the growing trend of consuming news on connected TV platforms.
ABP Network’s CTV channels amassed 15 million viewership minutes on November 30, with the average view duration per viewer increasing by 30 per cent to nine minutes during the peak exit poll coverage hours.
These remarkable numbers show ABP Network’s commitment to delivering high-quality, real-time news across platforms. The significant increase in viewer engagement across YouTube, websites, CTV, and mobile apps reflects how the network strives to meet the evolving needs of today’s digital-savvy audience.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
