News Broadcasting
ABP Live drives into Maruti Suzuki dashboards with 24×7 news and podcasts
MUMBAI: ABP live, the digital arm of ABP network, has teamed up with Maruti Suzuki to bring round-the-clock news, podcasts and infotainment directly into car dashboards, making the morning commute a little less mundane.
The partnership makes ABP live the first Indian digital news publisher to be integrated natively into Maruti Suzuki’s in-car infotainment system, Maruti connect. Starting later this year, drivers will be able to tune into ABP News in Hindi, ABP Majha in Marathi and ABP Ananda in Bengali, alongside a slate of podcasts on culture, lifestyle and current affairs.
With more than 25 million Maruti vehicles already on the road, the tie-up promises to transform how Indians catch up with the world while on the move, whether stuck in Delhi’s gridlock or cruising down the Mumbai-Pune expressway.
ABP Network, chief executive, Sumanta Datta said, “Our collaboration is about much more than delivering content; it’s about creating convenience, credibility and connection. Whether drivers are facing city congestion or open highways, ABP Live ensures trusted news and engaging audio are always accessible.”
By embedding credible journalism into India’s largest car fleet, the partnership puts ABP Live at the wheel of connected mobility. For Maruti drivers, infotainment will no longer be an afterthought but part of the journey itself.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
