News Broadcasting
Aaj Tak’s social campaign ‘Mera Swabhimaan’ touches 1 mn views
Mumbai: Aaj Tak’s recent social campaign, “Mera Swabhimaan,” received over one million views across all platforms on the first day of its release.
The interactive campaign, in collaboration with Lux Cozi, was officially launched on 3 October during prime time on Aaj Tak, urging viewers to submit their entries, and was flooded with over 2,50,000 submissions from people against being mistreated.
According to Aaj Tak, these are the most active participants any televised campaign has ever seen in such a short period of time.
The momentum grew even stronger after recording over 35,000 tweets on the microblogging platform Twitter in less than two hours.
Many celebrities and influencers, including well-known actor Rajpal Yadav, joined forces with the “Mera Swabhimaan” campaign to support the working class.
The massive response to the “Mera Swabhimaan” demonstrates how serious the problem of ill-treatment of the working class is and how deeply affected this group of people is.
“The campaign struck a chord at an emotional level with the blue-collar workers and a few sensitive and sensible sections of our society. Aaj Tak’s well-planned, well-timed and well-executed initiative once again has proved the leading Hindi news channel’s determination to not only broadcast journalism but also to spotlight and curb social malaises,” the channel said.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
