News Broadcasting
Aaj Tak’s perception driven OOH campaign
MUMBAI: To showcase its clear dominance in the news category, Aaj Tak has launched an out-of-home (OOH) campaign in the national capital.
The focus of the OOH campaign is to create high visibility and also position Agenda Aaj Tak dominantly. The thought behind having high decibel visibility in the city was to create a massive communication and awareness around the annual event and making it as the destination event that holds the power to set the country’s most important priorities. The OOH creative effectively symbolised the theme of Agenda Aaj Tak with the main element being hand holding the mike in the shape of the torch with LED flames.
“We had taken over 65 OOH sites across key high visibility locations across Delhi/ NCR. The idea was to capture the driving audiences’ per caption and huge impact media i.e. OOH ensured maximum visibility across the city,” says TV Today Network marketing and strategic planning and research VP Vivek Malhotra.
The OOH campaign was backed with a 360 degree marketing plan to have a high recall and respect for the summit.
The campaign was executed through Zenith Outdoors and Alakh Advertising & Publicity.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
