Aaj Tak enters Bengal market with first regional digital extension

NEW DELHI: Aaj Tak is venturing into the regional digital news space with the launch of bangla.aajtak.in. The digital format of Aaj Tak Bangla will showcase exclusive content in politics, literature, sports, technology and entertainment for its visitors.

The unveiling of Aaj Tak’s Bangla digital edition comes ahead of the West Bengal assembly elections, to be held next year.

India Today Group vice chairperson Kalli Puri said, “We are excited to announce our first regional language digital extension of megabrand Aaj Tak in Bangla. With this initiative, we want to break all linguistic barriers for the flagship brand. “