Aaj Tak claims to grab major market share in BARC India news ratings

MUMBAI: Aaj Tak has got the lion’s portion of the market share at 24.9 per cent, according to the BARC data provided to TV Today.

According to data available with TV Today, the news channels that have made it to the top in the Hindi News Channels Category are TV9 Bharatvarsh  (22.8 percent), Republic Bharat  (19.4 per cent), Zee News (15.7 per cent), Zee Hindustan (7.2 per cent), News Nation (7.0 per cent), DD News (2.0 per cent), India News (1.0 per cent).

The much anticipated Broadcasters Audience Research Council (BARC) viewership data for news channels are finally out after a hiatus of 17 months. The news genre has got its viewership stats back today. The data is available for weeks 6-10.

The advertising and marketing industry has been looking forward to the return of the ratings as much of the annual deals are done in the March-April period and a lot is riding on the ratings. These are the first Broadcast Audience Research Council (BARC) India ratings in nearly 2 years and all the players in the segment will know where they stand on the viewership table.

Earlier last week, News broadcaster NDTV, which owns and operates NDTV 24×7 and NDTV India, had pulled out of Barc India’s rating system citing that the broadcaster doesn’t find it feasible to subscribe to BARC India’s rating system “till it is reconfigured and becomes far more transparent.”