News Broadcasting
Aaj Tak Bangla hits one million YouTube subscribers
Mumbai: Aaj Tak Bangla, the leading Bengali YouTube channel from the stable of India Today Group, marked a significant achievement by surpassing one million subscribers within a mere one year and five months since its launch.
Breaking away from conventional news reporting, Aaj Tak Bangla has captured over 30 million views on YouTube in a month (Source: vidiQ | YouTube video views | 1-31 Jan-2024) with its refreshing and dynamic approach. The channel, led by news editor Showbhik Chowdhury and input editor Indrajit Kundu, has become the go-to source for news-hungry intellectual Bengali audiences, delivering an impressive 3k plus news stories in a month.
In addition to its ground-breaking news coverage, Aaj Tak Bangla has ventured into infotainment news, carving a unique space in the media landscape. This diverse content strategy has garnered a niche viewership, establishing the channel as a trendsetter in the digital news arena. One of the standout features of Aaj Tak Bangla over the past year is the introduction of AiNA, the world’s first Bengali AI Anchor. This groundbreaking move has set-forth a new standard in news presentation, showcasing Aaj Tak Bangla’s commitment to innovation and staying ahead of the curve.
Aaj Tak Bangla has also emerged as the largest Bengali news media WhatsApp channel, amassing an impressive following of 1.28 lac within just three months. This achievement surpasses the nearest competitor, who lags behind with only 80,000 followers. The rapid growth of the WhatsApp channel reflects Aaj Tak Bangla’s commitment in engaging its audience across various platforms.
In an industry where traditional media adapts to new formats, Aaj Tak Bangla stands out as a true trendsetter, challenging mainstream media and establishing itself as a force to be reckoned with. The channel’s rapid growth and unwavering commitment to quality content have positioned it as a key player in the evolving digital news landscape.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
