iWorld
A scent of scandal Kimirica courts Bridgerton in a fragrant debut
MUMBAI: When pop culture meets perfume, sparks are bound to fly. Luxury lifestyle brand Kimirica has unveiled a fragrance-first collaboration with Netflix and Shondaland’s global hit series Bridgerton, signalling a more layered approach to pop culture partnerships by Indian brands.
Rather than settling for surface-level licensing, the Kimirica x Bridgerton collection translates narrative, mood and emotion into a thoughtfully designed, category-spanning self-care experience. At its core is the brand’s long-held belief that fragrance is not an accessory, but an emotional anchor that shapes everyday rituals.
The collection is built around three distinct scent stories inspired by the world of Bridgerton. Mayfair Soirée delivers a fresh, daytime profile, pairing bright citrus notes of orange rind with a woody cedar base. Lady in Silver takes a softer, more intimate turn, led by white wisteria and designed for quieter moments. Midnight Masquerade shifts into evening mode, blending neroli and thyme to create a warmer, deeper fragrance that carries effortlessly across personal and home formats.
These scents flow across body and hand washes, lotions, body mists, soy candles, reed diffusers, room sprays, curated hand caddy sets and luxury gift boxes. Body mists sit at the centre of the range, reflecting their growing appeal as a lighter, more versatile way to wear fragrance through the day. The hand caddy sets, designed as refined sink-side accents, underline Kimirica’s focus on building lifestyle ecosystems rather than standalone products.
Design is integral to the storytelling. Regency-inspired illustrations, metallic foiling and balanced colour palettes lend the range a collectible feel without tipping into ornamentation, staying true to the brand’s belief that luxury should feel lived in.
Commenting on the collaboration, Kimirica co-founder and CEO Rajat Jain said the partnership offered an opportunity to build an immersive fragrance-led world that feels indulgent at every touchpoint. Kimirica co-founder and head of brand experience Kimi Jain added that modern premium products must balance luxury, wellness and responsibility, without forcing consumers to choose between them.
That ethos runs through the collection’s credentials. Every product is vegan, cruelty free, dermatologically tested and IFRA certified, made in India using responsibly sourced ingredients. The formulations are free from SLS and parabens and developed through Kimirica’s in-house R&D and manufacturing set-up.
With presence across 100 plus locations in India and a strong direct-to-consumer platform, Kimirica continues to blur the lines between beauty, wellness and home. The Bridgerton collaboration reflects a growing maturity in India’s lifestyle space, where cultural relevance is built on depth and design rather than fleeting novelty proof that modern luxury is as much about how something makes you feel as how it looks.
iWorld
Prime Video unveils biggest India originals slate yet
Nearly 55 titles across languages signal deeper push into films, series
MUMBAI: Prime Video is turning up the volume on Indian storytelling, unveiling its largest-ever Originals slate at the ‘Prime Video Presents’ showcase, with close to 55 series and films spanning languages, genres and formats.
The new lineup, which stretches across Hindi, Tamil and Telugu, signals a clear intent: go bigger, go wider, and meet audiences wherever they are watching, whether on streaming screens or in cinemas. Alongside Originals, the platform also announced a fresh theatrical slate under Amazon MGM Studios, marking a deeper step into the big-screen business.
Among the headline acts is The Revolutionaries, a large-scale drama from Nikkhil Advani starring Bhuvan Bam and Rohit Saraf. The slate also features Matka King with Vijay Varma, Raakh starring Ali Fazal and Sonali Bendre, and Lukkhe, which marks rapper King’s acting debut. Adding a genre twist is Vansh – The Kalyug Warriors, positioned as India’s first homegrown Hindi superhero series for streaming.
Familiar favourites are also making a return, with new seasons of Farzi, Panchayat, Call Me Bae, Dupahiya, Dahaad and The Traitors in the pipeline, reinforcing the platform’s bet on established franchises.
Regional storytelling gets a notable push. Highlights include a Telugu adaptation of The Traitors hosted by Teja Sajja, the drama Guvvala Cheruvu Ghat, and Tamil titles such as Exam and returning seasons of Vadhandhi and Inspector Rishi.
The slate also opens new creative partnerships. Hrithik Roshan’s HRX Films steps into streaming with Storm and Mess, while Alia Bhatt’s Eternal Sunshine Productions backs Don’t Be Shy. Production houses including Excel Entertainment, Tiger Baby Films and The Viral Fever further deepen the creative bench.
On the theatrical front, the platform is lining up five films, including Raftaar starring Rajkummar Rao and Keerthy Suresh, VIBE directed by Kunal Kemmu, Dilkashi with music by A. R. Rahman, Nayyi Navelli featuring Yami Gautam, and Kuku Ki Kundli starring Wamiqa Gabbi.
According to Prime Video India director and head of Svod business Shilangi Mukherji, India remains central to the platform’s global growth, ranking among its top markets for new subscribers. She noted that nearly two-thirds of users watch content in more than four languages, underlining a growing appetite for diverse storytelling.
Prime Video India director and head of originals Nikhil Madhok, said the new slate reflects a continued push towards bold, culturally rooted narratives with global appeal.
In short, Prime Video is not just adding titles, it is widening the lens. From small-town dramas to superhero sagas and cinema-ready spectacles, the message is simple: more stories, more voices, and far more ways to watch them.
