Kids
9X Media to launch YouTube channel Loppipops on Childrens’ Day
Mumbai: Music television network 9X Media is all set for the launch of its kids’ learning channel Loppipops on 14 November. The channel will bring together learning and music through a specially designed and curated playlist of kids’ rhymes and videos, presented by the popular duo Bade-Chote and their gang of animated characters, it said in a statement.
Loppipops is intended as a destination for preschoolers to learn with music. It will ease the learning process for them through the effective use of engaging audio-visual content, bringing together the best of factual knowledge and playful animation.
In the colourful land of Loppipops toddlers will learn letters, numbers, phonics, sing-along songs, moral values, and manners with Bade-Chote and their friends in child-safe screen-time. Bade-Chote will help them in creating an emotional connection with the characters, thus boosting their powers of grasping and further building their interest in learning, said the statement.
Loppipops will be widely promoted across 9X Media Network and its social media handles. The channel will also be available across all audio and video streaming platforms in addition to YouTube, it added.
“Loppipops will captivate the interest of its young audience in a fun and memorable manner. Over the years, Bade-Chote and their friends have become iconic household names. Extending the IP into the kids’ space was a natural progression with the ever-increasing demand for kid’s content,” stated 9X Media chief programming officer Amar Tidke.
“Music is the building block of early learning and as a music network, we have over the years experimented in various ways to entertain our audiences through music. The endeavour here is to entertain and make learning fun. The Loppipops gang will engage the kids in ‘Child-safe’ screen time by providing them with the right edutainment,” he further added.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
