DTH
63 mn IPTV subscribers by 2010: Study
MUMBAI: California-based market research firm iSuppli has released a study that predicts that the number of subscribers to Internet Protocol Television (IPTV) services worldwide is expected to nearly triple in 2007.
This will help drive a strong increase in sales of wired communications equipment and related semiconductors for the year.
Global IPTV subscribers will reach 14.5 million in 2007, up 192.4 per cent from 4.9 million in 2006, iSuppli predicts. By 2010, worldwide IPTV subscribers will amount to 63 million
The study notes that in the long run, the Asia Pacific region will lead the global revolution in IPTV in terms of subscribers, service revenue, infrastructure etc. The region’s broadband penetration, supportive regulatory framework, will fuel the growth.
China has potential; The US will be a difficult market for IPTV: Worldwide IPTV service revenue is forecast to reach $ 38 billion in the year 2009. The worldwide IPTV subscribers are forecasted to reach 53 million in the year 2009. The Americas and Western Europe are expected to be the biggest markets in terms of revenue per user basis.
IPTV market potential varies highly across the world depending upon the local Pay-TV market and regulatory conditions. China will be the future IPTV dragon due to rapid urbanisation, fast growing economy and expanding middle class.
The US will be a more difficult market for IPTV, due to high existing pay-TV penetration, and stiff price and service competition that is likely to come from the entrenched operators in the cable and satellite sectors. Consumer familiarity with IPTV service is very low although youth today are much more aware of it when compared with people belonging to other age groups. In terms of the principal barriers to IPTV adoption, the cost is by far and away the most significant factor across all countries and age groups.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
