Kids
4Kids Entertainment introduces ‘Viva Piñata’ at Mipcom 2006
MUMBAI: 4Kids Entertainment, Inc., has set Mipcom 2006 for the launch of the international sales efforts for its new 3D CGI animated television series Viva Piñata. 4Kids Entertainment executive VP International Brian Lacey announced that the 26 half-hour episodes in the series will be available to international buyers at this year’s market.
“Viva Piñata will bring a fresh comedic appeal to kids with its witty writing, clever dialogue and colorful cast of characters,” said Lacey. “The series, which has stunning 3D CGI animation, will provide broadcasters with excellent scheduling flexibility, whether it’s broadcast as 26 half-hours or 52 eleven-minute cartoons. We’re also confident that because the show appeals to both boys and girls equally, it is a very advertiser friendly opportunity for broadcasters around the world.”
4Kids has exclusive rights to represent Viva Piñata worldwide across broadcast, home video, music and merchandise licensing, informs an official release. According to Lacey, the animated kids television series is already set to premiere this fall on 4Kids TV in the US and Canada’s YTV.
In Viva Piñata, viewers are introduced a cast of piñata “friends” who embark on wild adventures with mysteries to solve and parties to be had on Piñata Island. The ensemble cast of outrageous characters include the classic superstar Hudson Horstachio, the ever-nervous Fergy Fudgehog, the keenly observant Paulie Pretztail, and the practically perfect Franklin Fizzlybear — with more piñatas being discovered all the time, adds the release.
4Kids Entertainment, provides high quality children television entertainment. Over the past decade, 4Kids has produced and launched such as Pokemon, Yu-Gi-Oh!, Yu-Gi-Oh! GX and Teenage Mutant Ninja Turtles among others.
4Kids has selected Bardel Entertainment, a Vancouver-based animation company, to execute the 3D CGI animation in hi-def format. With over 15 years experience in animation, Bardel Entertainment’s clients include Dreamworks SKG, Warner Brothers, Fox, Nelvana and Disney Interactive among others.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
